(The article first appeared in the Economic Times on July 6, 2024)
India’s cultural heritage is being recognized as a potential driver for economic growth, with efforts being made to leverage traditional industries and tourism. Government initiatives, like the redevelopment of Ayodhya and Kashi Vishwanath Temple, are yielding positive results in terms of increased visitors and revenue. Prime Minister Modi’s focus on promoting Indian culture globally through initiatives like Tamil Cultural Centers and showcasing heritage on the G20 platform is notable…