This Article First Appeared In the Economic Times
What made RRR stand out amid the bigwigs? Well, a lot has to do with the hype around the film and the constant feedback loop created by social media…the Oscars are often a feedback loop where the initial response for a movie matters the most. If the movie has already made an impact on the minds of the viewer –both in regional and international markets — then it gets noticed. However, there are certain rules, and the most important being the film should be screened in a commercial theatre in Los Angeles County for at least seven days.