Sustainability is the USP brands must adopt now: Mint

Sustainability is the USP brands must adopt now: Mint

(Shuchi Bansal is the media, marketing and advertising editor at Mint. The article first appeared in Mint on August 19, 2021)   Sanjay Sarma, advertising veteran and founder of boutique branding and communications advisory SSARMA Consults, is as passionate about...
India is indeed walking the green talk: Sumant Narain

India is indeed walking the green talk: Sumant Narain

(Sumant Narain is a civil servant. This column first appeared in The Hindu on August 31, 2021) Did you know that even at the fifth anniversary of the Paris Agreement on Climate Change (December 2020), India was the only G20 nation compliant with the agreement? Or that...