(April 16, 2024) Who can forget the peppy song Dance With You from the early 2000s? Then a 22-year-old, Jay Sean was among the few South Asian artistes who exploded on the music scene with a chartbuster that was set to change the course of his life. The song made the British-Indian artiste an overnight star, and as they say, the rest is history. Despite the changing time, he has kept himself relevant and the proof of it is that this year he completes 20 years in the music industry. “To be able to have 20 years in the music industry and have songs that have stuck as classics now, to me is always a blessing. The challenge is really just understanding how to evolve,” he said in an interview.
Jay Sean
In the last two decades, the poster boy of the UK’s Asian underground music scene has truly put Indian music and hip-hop on the global map. He was among the first few Indian artistes who opened the doors of South Asian music to the world, and is continuing to bring joy to music lovers across the world with his work.
His latest song Heartless, which was released a week ago, has already grabbed the attention of music lovers, and he knows his music works because he is being true to himself. “I understand what I have to offer to the industry, that if I write and deliver a song, it will always be a Jay Sean song. Regardless of how the production is changing, or even the melodies of the times are changing, it will still have my signature stamp on it,” he added.
Growing up with music
Born as Kamaljit Singh Jhooti in London to Indian immigrant parents in a Punjabi Sikh family, Jay was raised in the Asian community of South Hall. From a young age, he was drawn to music, leading him to form a hip-hop band Compulsive Disorder with his cousin at the age of 11. A young Jay attended Latymer Upper School in the morning and wrote songs in the evening. “I remember watching Yo! MTV Raps from a young age. And that put me into writing because I just wanted to write raps. I used to go and find instrumentals when I was around 13, and I would write my own rhymes and record my own mixtapes. Me and my crew were making mixtapes, writing original lyrics over other people’s beats, and that’s what really got me into writing,” he had said.
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But for his parents, music wasn’t a traditional occupation and they encouraged him to focus on his studies. Someone who excelled in academics, he won himself a scholarship at the Barts and The London School of Medicine and Dentistry to train as a doctor only to drop out in 2003 to pursue a career in singing. To kick start his career in music, he chose Jay Sean as his stage name. “Jay comes from my last name Jhooti and my grandmother used to call me ‘Shaan’ which is where Sean comes from,” he revealed.
The poster boy of the UK’s Asian underground scene
Life took a beautiful turn when one of his tracks One Minute fell into the hands of producer Rishi Rich, thus giving birth to the Rishi Rich project in 2003 that had Sean, Juggy D and Rich as its prime members. The trio exploded on the UK’s Asian Underground scene with Dance With You, a chartbuster that made it to Top 20 hit. Such was the mania that even Virgin Records couldn’t miss the chance of signing a £1 million deal with this rising star. Under Relentless Records, Jay belted out his first solo outing Eyes On You. The peppy beats and his velvety voice cast its spell on music lovers across the globe, making the song a Top 10 hit among all the Indian artists.
Global hip-hop icon
2004 came with the promise of Jay Sean being the next big thing. Each of his singles made the right noise in the music circle and soon he was hailed as the Asian sensation. His experimental and creative fusion of contemporary R&B and Indian music hit the right chord with music lovers across the globe. But his fallout with Virgin Records gave him time to self-reflect and use it to write songs. After a hiatus of almost two years, Sean returned with a bang with his second album My Own Way, which debuted at number six in the UK with its hit song Ride It smashing records. He soon found himself nominated at MOBO Award for Best UK Male and Best R&B/Soul among music heavyweights like Chris Brown, Estelle and Ne-Yo, which spoke volumes about him gaining popularity as a household sensation.
Champion of diversity
In 2008, Jay scripted history when he bagged a deal with Cash Money Records becoming the first South Asian singer and among few Indian artists to achieve the feat. The accomplishment opened an opportunity for the world to witness South Asian culture from close quarters. The deal bagged Jay his first collaboration with Lil Wayne, and the single became an instant hit zooming its way up the Billboard. This made him the first Asian British artiste to top the Hot 100 since Freddie Mercury of Queen in 1980.
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“Me getting to this point provides me the opportunity to show people what our culture is all about. Our community is just as or even more so musically inclined and now is our time to show the world that we are just like everybody else. The fact that my grandfather and my father had to hide their identity to assimilate into culture was unjust. They did not think that such barriers could be broken in their lifetime. I take it very seriously that I have one shot to make it – not just for myself, but my community,” he said in an interview.
Smashing stereotypes
After winning three awards including Best Male, Best Urban Act and Best Album at the 2009 UK Asian Music Awards, he performed with Akon at the Grammy same year. Such was the craze around this British Asian sensation that he found himself on Number 35 in Billboard’s Hot 100 Artists of the year. The year came to a stunning end for the artiste as he became the first South Asian to perform at the Madison Square Garden in New York. For the next few years, he belted out hits after hits with The Mistress, Do You Remember and All or Nothing. It was in 2015 that he reunited with Rishi Rich and Juggy D to restart the Rishi Rich project with their new single Freak.
In 2020, Jay resurfaced with a bang with Eyes on You 2 which reached No 1 on BBC Asian Chart. While his journey has had its shares of ups and downs, like any Asian, he too felt stereotyped in the initial years of his career. “I have experienced stereotypes and lack of equal opportunities. The reason being that certain people don’t look at you as an artist but take the whole package into mind and put you in a box. I experienced it a lot but I also took it upon myself to show people very early on in my career that there was no stopping me. When they would label me as a specific type of artiste, I would break out of that box and do something completely different every single time. It’s something I really love doing. Hopping onto different genres and expanding on what I can do as an artiste,” he said.
And now he is back with yet again foot tapping number Heartless, which coincides with his 20th year in the music industry. “I feel so blessed when I think about completing 20 years in this music industry. That is such a blessing because now everything is so disposable,” he said.
Giving back
When he is not busy making music, he lends support to organisations and causes that resonate with him. For someone who was training to be a doctor in his graduation, medical field is closer to his heart. In 2004 and 2009, he supported the Aga Khan Foundation in the charity event Partnership Walk and Run by performing in Regent’s Park. Around the same time, he performed at Justin Timberlake’s charity concert to raise funds for the Shriners Hospital for Children, thus raising more than $9 million along with artistes like Taylor Swift and Alicia Key. In 2012, he joined Child Hunger Ends Here campaign, and recorded a song Here’s Hope to create awareness.
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