(September 6, 2023)“When we go to buy a shirt at Zara, we will try on five shirts, and debate about the color and price before picking one, but when it comes to food, why don’t we look for ten biscuit brands and read the labels before buying one?” asks 31-year-old Revant Himatsingka. The youngster was firmly thrust in the limelight in April this year when a video he made detailing the excess sugar in the popular drink Bournvita went viral on social media. Shared and liked by celebrities including actors Paresh Rawal and R Madhavan, he was compelled to delete it when confectionary maker Mondelez sent a legal notice his way.
Revant Himatsingka, author of the self-help comedy book, ‘Selfienomics’.
However, Mondelez’s response only helped raise the profile of the influencer with Internet doing what it does best – create an appetite for Himatsingka’s work. Since then, he has worked tirelessly to ensure that Indians read product labels before buying products and from bread to biscuits, he highlighted the misleading advertisement that ensure consumers are taken for a ride.
In fact, one of his big wins was when Maggi ketchup took cognizance of his awareness campaign and promised to reduce their sugar content by 22%! From almond biscuits that have only 1.4 % of almonds or neem face washes which contain only 5 % neem, his keen eye brings to the fore facts that exist plain sight but aren’t truly noticed by consumers. Today, most of his videos have millions of views (across platforms) and he is widely celebrated for using social media to channel information.
Creating Awareness
Growing up in Kolkata, Himatsingka went to New York university at the age of 18 and has an MBA from the Wharton School. Having worked with McKinsey, he even wrote a book at 22, Selfienomics, a self-help comedy book.
As he continued to do his research, the link between junk food to cancer caught his eye. He dedicated himself to understanding the nuts and bolts behind food processing, which became a passion. “One of the most important aspects of life is heath which many people agree with. About 60-70 percent of our health is determined by the food we eat. Most of the food we eat today is packaged. It is different from what our grandparents grew up eating. It is therefore very important to focus whether the food we are eating is good or not.” he tells Global Indian.
The Bournvita video happened because of the sheer intake and popularity the product has among children. Himatsingka draws light to the fact that while most Indians have a glass of Coke a week, products like Bournvita are consumed twice a day, amounting to over 14 times in a week!
“Many (of these) products were always considered to be healthy. I strongly believe that junk food pretending to be healthy is much riskier than junk food itself. Most obesity-related articles will have an image of a Coke and a burger but in India, that’s not what is making us obese.” he notes.
From biscuits to chips and other junk food, most products have long lasting effects as when one is exposed to them as children, they become sugar addicts for their lifetime.
Social Media Star
Himatsingka chose the name Food Pharmer as it represents both the farmer and a pharmacy. “I strongly believe that by eating food made by farmers we can reduce our dependency on pharma products.” he says and adds, “I educate people on misleading labels, reading labels and picking healthy food because most of us hardly have anytime to make our own oil or ghee/deciding on the best milk for us owing of our busy lives.”
At the crux of Food Pharmer’s work is spreading genuine information based on which consumers can take informed choices. He points to the small but subtle details, big FMCG companies use to attract consumers. “Around 60-70% of packaged food is unhealthy. Companies use different mechanisms to mislead people – they use green color fonts so people think it’s healthy or associated with nature, words like natural, no sugar or no added sugar so it’s important to read the ingredients used instead of going just one face value.” he states.
Through his work, he educates people to look beyond packaging which might be labeled as healthy or high protein but in reality, might not be all that true. His work is not easy, especially because of its legal implications. “My family becomes worried when I receive a legal notice as I left a well-paying job to do this. I try to be strong and I realized now that it is a part-and-parcel of what I want to do. If I need to educate people, this is the price to pay.”
Changemaker
The motivation to continue doing the work he does comes through seeing customers understand his ethos and actively taking an interest in what they consume. The social media personality ensures that his videos are packaged with just the right amount of humor and research, so that they appeal to a wide range of audiences. That he manages to do so in less than 90 seconds is a testament to his skill.
“Health is the most important pillar of life and eating packaging food is the norm now, so I believe what I’m doing is extremely important. India has the largest population in world, if I’m either able to educate a lot of people or change the packaging of some brands through my videos, it is a major net effect to a lot of people.” the Global Indiannotes.
Trying to take on an ecosystem is surely not easy but Himatsingka is nothing but persistent. Like any person of his age, he enjoys movies, watching cricket, working out and playing board games and when he is not doing any of this, he is debunking myths and bringing about a change – one video at a time!
Hii
hope you and your family are doing absolutely fine
after watching your videos, I’ve started making informed decisions for my family and I’ve chosen a healthier lifestyle
thank you
keep rocking
(May 3, 2023) It was year 1966. Still a student at the JJ School of Art, Nalini Malani had her first solo exhibition at Mumbai's Pundole Art Gallery, sharing studio space with big names like VS Gaitonde, Tyeb Mehta and MF Husain. In the subsequent years, she immersed herself in the art that soon became her form of expression. At a time when Indian painters were still painting the traditional way, Nalini Malani was busy experimenting with mixed media. Her art isn't just visual but an orchestra for all the five senses. Her work in the last few decades has been a comment on feminism and gender, a subject close to her heart. And her latest exhibition at London's National Gallery is proof of it, where she is smashing the patriarchy through her work. "My endeavour has always been to make art that addresses not just those who visit art galleries but the larger public, and moving images have a wider appeal," she said. For someone who can be easily called the pioneer of Multimedia Art in India, her work has been giving voice to the women who have been silenced over generations, and this has earned her the Arts
earned her the Arts & Culture Fukuoka Prize, making her the first Asian woman to achieve the feat. The 77-year-old artist, who studied in the Paris, has carved a niche for herself in the art world.
Nalini's journey began a year before India attained independence, and her family sought refuge in Kolkata during the Partition before relocating to Mumbai in 1958. During her formative years, the conflict of displacement and refuge played a crucial role in her life, and soon she began expressing herself through art. Her idea of creative liberation took her to the JJ School of Art where she obtained a diploma in Fine Arts. During her art school days, she had a studio at the Bhulabhai Memorial Institute, which was a multidisciplinary centre inviting artists, musicians and theater actors to work individually and as a community. This experience gave the young Nalini the perfect exposure and became a stepping stone for her participation in the Vision Exchange Workshop (VIEW), an initiative by veteran artist Akbar Padamsee. With art being a male-dominated craft, she was the only female member at the workshop. It was here that she developed a penchant for photography and film, and explored the themes of the turbulent political and social scenario of India during those times.
In 1970, Malani moved to Paris on a scholarship awarded by the French government to study fine arts. In Paris, Malani found the freedom to design her own education since the Ecole des Beaux-Arts was yet to reconfigure its new syllabus. Those two years in the capital of France, Malani practiced printmaking at Atelier Friedlander and immersed herself in Marxist politics while attending lectures by Naom Chomsky, Simone de Beauvoir and attending film screenings at the Cinematheque Francaise where she met Jean-Luc Godard and Chris Marker. Paris gave her the foundation she needed as an artist before returning to India in 1973.
The feminist artist
Upon her return, she settled in the bustling market of Lohar Chawl in Mumbai where her work reflected the lives of middle-class Indian families. She began working with paintings - acrylic on canvas and watercolour on paper, and produced art that portrayed contemporary India. Though Paris gave her the freedom to explore art, she was disappointed with the lack of acknowledgement that women artists had to face back home in the 70s. She resolved to bring them together for a group show after a meeting with visual artist Nancy Spero and American feminist artist May Stevens at the AIR Gallery in New York in 1979. Seeing the gallery's fierce determination to create a space for the work of female artists, Nalini returned to India with idea of extending the formula. After years of negotiation with public and private institutions, she curated the first exhibition of Indian female artists, titled Through The Looking Glass. It toured for three years, between 1986 and 1989, to non-commercial venues as Nalini was keen to take art beyond the elitist atmosphere of the art gallery.
Nalini has been an advocate for feminism and has made every attempt to make women visible outside the narratives of femininity through her work. She often gave voice to women who have been silenced by works of literature like Sita from Ramayana and Cassandra and Medea from Greek mythology. "Understanding the world from a feminist perspective is an essential device for a more hopeful future, if we want to achieve something like human progress, she said at Centre Pompiduo in 2018.
Over the next few years, her art was exhibited in India and abroad. She has been one of the earliest artists to experiment with mixed media and move away from traditional media. "A major turning point in my relationship to written sources in my work came in 1979 when I met the artist RB Kitaj at one of his exhibitions in New York. There I saw an artwork titled If Not, Not, taken from TS Eliot’s The Wasteland. Kitaj said to me: 'Some texts have artworks in them.' Since then, the inclusion of literary or philosophical excerpts has remained a constant in my practice," she told Studio International in an interview.
It was in the 90s that her work began to drastically incorporate medium other than the canvas after the Babri Masjid demolition as it triggered a shift in her art. The renewed religious conflicts that brought back the memories of the Partition for her pushed her artistic endeavours past the boundaries of the surface and into the space. Her foray into the performing art and keen interest in literature brought new dimensions to her art. This even led her to create a new form of art, the video-play that would allow her theatre plays to travel.
Known as one of the pioneers of Multimedia Art, she found her work exhibited across the globe from New Zealand to Switzerland to Mauritius to USA. In 2013, she added another feather to her cap when she became the first Asian woman to receive the Arts & Culture Fukuoka Prize for her consistent focus on contemporary themes like war, oppression of women and environmental destruction.
Malani, who began her journey in the art scene in the 60s, has come a long way and has become a name to reckon with in the international art circle.
Key takeaways:
- Embrace experimentation: A pioneer in multimedia art, Nalini moved away from traditional media at a time when it wasn't heard of. Experiment with different forms of art and media to create a unique style and reach a wider audience.
- Speak your truth: Malani used her art to express her beliefs and address pressing social, political, and cultural issues. Art can be used to voice opinions and make comments on important issues.
- Promote inclusivity and accessibility: As Malani did, curating non-commercial exhibitions and collaborations with public institutions can go a long way in bringing inclusivity and accessibility to the art world.
- Build a supportive community: Malani engaged with other artists, mentors, and peers to learn from their experiences, collaborate, and create a supportive network. A supportive community can bring invaluable resources and opportunities for growth.
(August 31, 2023) Akshita Bhanj Deo and her sister are the directors of the 200-year-old Belgadia Palace in Mayurbhanj. Together, they're working to build sustainable tourism with social impact. Akshita is also the manager of Dasra, which launched GivingPi, Inda's first invite-only family philanthropy network, which has raised $300 million and impacted over 100 million Indians, with members that include Nikhil Kamath, Co-Founder, Zerodha and True Beacon, Rohini Nilekani, Chairperson, Rohini Nilekani Philanthropies and Nisaba Godrej, Executive Chairperson, Godrej Consumer Products Ltd. Born into the fading glory of India's royals, among palaces falling to ruin, Princess Akshita Bhanj Deo sometimes compares her life to Downton Abbey. A descendant of the Bhanja Dynasty, her great grandfather is the late King Tribhuvan of Nepal. Raised in Kolkata, she studied at the prestigious La Martiniere for Girls and then at United World College of Southeast Asia Singapore. She was an athlete in school and college and a national-level equestrian, participating in dressage and jumping. After school, she went to college as a Davis scholar at Bard College in the US, where she studied Political Science and Human Rights with a concentration in Media in conflict areas. After college, she moved to New York
ollege, she moved to New York City to hone her skills in communications, brand management and entrepreneurship while working at the International Rescue Committee.
[caption id="attachment_44289" align="aligncenter" width="683"] Akshita Bhanj Deo, one of the directors of the 200-year-old Belgadia Palace in Mayurbhanj with her sister, Mrinalika.[/caption]
Royal Call
Currently she is a TedX speaker and a manager at Dasra, Akshita is working to build a conversation around strategic philanthropy in India through GivingPi. In 2019, she moved full-time to Mayurbhanj, where she developed an interest in building social enterprises and refurbishing the historic Belgadia Palace on a startup model. "My sister Mrinalika and I restored our 18th century ancestral home (The Belgadia Palace) to have tourism be a catalyst for sustainable development in Odisha's largest district Mayurbhanj,” she says, in an exclusive with Global Indian. The idea was to use the property as a platform to divert funds into the district's small and medium-sized enterprises and attract investment, by serving as a point of local contact between non-profits, the media, and entrepreneurs. Raising funds from guests who visited the palace, the sisters started the Mayurbhanj Foundation to help the local community in terms of healthcare, education, arts and culture, livelihoods, and sports. They hope to positively impact at least 10,000 people by 2025.
They have tie-ups with local communities to promote business and provide an alternative livelihood from eco-tourism by giving them access to market linkages with travellers. These include Project Chhauni (Arts), NGO Sangram (Livelihoods), Mayurbhanj Art Foundation (Arts and Culture), ORMAS Sabai grass SHGs (Livelihoods) and Thakurmunda Sports Academy (Sports). Since they opened in August 2019, they have had 1000 guests in 2.5 years and have conducted over 500 property tours on heritage conservation and heritage. With over 100 meet-and-greets with Dokra and Sabai Grass artists with ORMAS and 100 Mayurbhanj Chhau dance performances with their local NGO partner Project Chhauni, they have had three artist residencies, one international from an artist duo from New Zealand and one national with an emerging photographer from Bhatinda and a partnership with Frequencies Foundation and one with the BEADS Studio in Bhubaneshwar. They had two volunteer-led trips to empower the local community students with Living to Change and Youth for sustainability and one grant tie-up with the Mehrangarh Fort Museum and Trust supported by the Tata Trusts heritage conservation initiative. “We have also been actively supporting the local sports groups in Mayurbhanj and have tied up with NGO Sangram to support tribal youth. We run fundraising drives to deliver sports equipment and kits to the youth and hold workshops on conservation and livelihood capacity training since many live on the fringes of the Simlipal Elephant and Tiger Reserve and biosphere which witnessed the tragic forest fires this year,” Akshita adds.
Giving Back
Akshita manages Dasra, which launched GivingPi in July 2022, India’s first and exclusive family philanthropy network, an independent initiative under the aegis of Dasra and has managed to positively impact over 100 million Indians with the $300 million raised. GivingPi's Founders Circle members include Nikhil Kamath, Co-Founder, Zerodha and True Beacon, Nisaba Godrej, Executive Chairperson, Godrej Consumer Products Ltd., Rohini Nilekani, Chairperson, Rohini Nilekani Philanthropies, Sunny (Gurpreet) Singh, Founder, RoundGlass and Tara Singh Vachani, VP, Max India Ltd. "Public healthcare is a critical need in a developing district, especially in a state like Odisha which is so prone to natural disasters. So I worked for three years at the Wadhwani Institute for Artificial Intelligence in various roles from communications to special projects and one of the verticals the institute was focussing on was healthcare," Akshita adds.
Entrepreneurial Journey
Having dabbled with different activities, she admits that getting a set of skilled team members to bring to a hospitality venture and retaining them as a boutique heritage hotel which is family run is a challenge. “To find the entrepreneurial minds who are open to growth and change and can be community ambassadors in rural areas is challenging but we try to bring in speakers and external collaborators who can help us train, build and skill a new young India. Invest in the best team and earnest professionals - you cannot be everything, all at once, but the strength of a team is unstoppable,” she opines. When she is not working, she indulges in sports, fitness, and being part of artistic or creative talks and dialogues. “I love to travel and have just got back from Vietnam and Nepal and can safely say that Asia is exploding with hidden spots to discover.” Looking ahead, she hopes to scale the Mayurbhanj Foundation to be self-sustainable and have a corpus that can provide jobs and help skill tribal youth every year. This is in addition to main streaming tribal culture, art, and ambassadors to be part of the global narrative on Indian Craftsmanship.
He's one of India's top writers and journalists, currently a columnist in Mint, the former editor-in-chief of Open (back in the heyday of journalism in India), the creator of Netflix's hit series, Decoupled, and the author of three books - Serious Men, The Illicit Happiness of Other People and Miss Laila: Armed and Dangerous. Manu Joseph sat down with Global Indian at the Bangalore Literature Festival 2022 to talk about his life, a middle-class childhood in Madras, working his way through college and grappling with trauma at a time when society lacked the vocabulary to fully articulate grief. (January 4, 2022) Back in 2017, when Manu Joseph and I sat in the authors' lounge at the Bangalore Literature Festival – he had graciously granted me an interview - the first question came out of me in a rush - "What have you been through, Manu, to write something like The Illicit Happiness of Other People?" He only smiled, saying, "I can't think of anything in particular." Still, I was pretty convinced that such writing cannot come through merely observing sorrow in others, it’s impossible that the author had not experienced a journey of his own. But he wasn’t telling. Not
ible that the author had not experienced a journey of his own. But he wasn’t telling. Not then, anyway.
My answer came five years later, a few weeks ago in December, at BLF 2022, as we sat down together again for an interview with Global Indian. He's had a string of successes in the intervening years, including Netflix adaptation of Serious Men and becoming the creator of the very popular series, Decoupled. And this time around, Manu decides to speak, granting me a glimpse of depths that underly the master of satire. It's like being in a JD Salinger novel, Franny and Zooey, maybe – but one doesn't say these things to Manu Joseph, not unless you want him to make fun of you. Sure enough, he remarks a few moments later, "One kind of boring conversation is when people are quoting others, either to show what they have read or because they don't have an original idea. When you're sixteen, you're talking about what you feel."
[caption id="attachment_33491" align="aligncenter" width="651"] Manu Joseph[/caption]
Observations on grief
That sixteenth year was crucial to Manu’s life. Looking back, he knows it to be adolescence trauma, "but at that age, we had no labels. There was no such thing as depression of trauma. If you are sad, you make yourself happy. You just live. It was that kind of situation. That’s when a friend, another sixteen year old, sat him down one day and asked, “What we see around us, through our eyes, is not the real stuff.” The observation stunned him. Teenagers usually talked about cricket or girls; in Madras they spoke about Brilliant Tutorials. And he had never considered, really, that conversations could be like this, that this sort of thing can be spoken and that it can actually make sense.
"I had not thought about this before. It is a different genre of conversation. As you grow, you speak about different things and discover the different things you can speak about," he says. The friend had tried to have that conversation before, unsuccessfully, with several people. For a month, the boys had a series of intense conversations, pondering the meaning of life, much like his posthumously-described protagonist, Unni, in The Illicit Happiness Of Other People. The idea of a universal truth, of hitting on a magic formula that allowed you to see the why and how of everything, was intoxicating to a teenager struggling with yet-unnamed demons, who spent his time reading Rushdie and Hawking.
The pursuit of enlightenment
Manu calls it the most important thing, “Even today, it is most important thing that happened to me. It defined my character. Nothing changes your character but if it had 10 ways in which it could manifest itself, this was the early event that gave me direction. The idea that my reality was an illusion and that the true reality had to be pursued through ancient techniques made me immensely happy, partly because my life was not very good then and the idea that it was a part of illusion was fantastic. So, just like that, I believed deeply that there was something out there and a certain technique can help you get it.” It would go on to become the stuff of a very successful novel but back then, he says, “It was my life. It defined me through my twenties and influenced everything I did.”
Growing up with a journalist father and a very religious mother, Manu was 12 when he decided he was an atheist. Being middle-class meant being closer to the poor than to the rich, "I remember, all the rich people were called 'smugglers', it became another word for the rich," he says. "The rich were also supposed to be unhappy. I remember my mom saying things like, 'Look at that woman in the car, didn't she look unhappy'?" These were the ideas with which one grew up, where even ambition, which Manu says he never lacked, became an act of rebellion. "You want to be rich and you want to be happy but you still think that the wealthy are unhappy."
The power of misconception
Driven, Manu says, by “misconception,” he chose journalism, just as his father had done. He was supposed to study engineering, as all Indian boys his age were doing but picked literature in the end. “Misconceptions are so powerful, they give you direction. I had misconceptions about writing. And that saved me. If I had known too much, I would have tried to escape from the writing.” He was acting on intuition, “a subterranean knowledge,” as he puts it, which came mainly from ignorance. He had wanted to write for films but in his teens, as he discovered Salman Rushdie, Stephen Hawking, Wodehouse and Arthur Hailey, he decided he would write a novel.
“I did pursue filmmaking through my twenties but nobody I knew had the capacity to make films. But as I read, Western culture took over me. Also, I realised that I didn’t have to collaborate with anyone to write a novel, or need funds to finish.” In his mind at the time, it was all pretty straightforward – he would write a novel, it would be great and people would want to publish it.
It led him to a “very bad journalism course” in Madras Christian College. Circumstances weren't easy, financially speaking and Manu had to take care of his own fees. He was twenty by then and had no choice but to work. He liked the Indian Express and approached them, but was told that interns weren't paid. "I badly needed the money."
Catching a break
The answer found him. Someone walked up to him in the college canteen, holding up an ad by Magna Publications. "I don't remember this guy's face but if he had not shown me this, a whole string of things would never have happened," Manu recalls. He was interviewed by Ingrid Alberquerque and was given the job at Magna. He dropped out of college and moved to Mumbai. "From there, I jumped to Outlook." He went on to become editor-in-chief at Open the Magazine, until he quit in 2014, announcing his resignation on Facebook.
By then, he had already written two novels - the first, Serious Men, came in 2010 and won the Hindu Literary Prize and the PEN / Open Book Award and was adapted as a feature film by Sudhir Mishra. Two years later, in 2012, came The Illicit Happiness of Other People, followed by Miss Laila, Armed and Dangerous in 2017. "I started writing my first novel in my early twenties," he says, dismissing the idea that he started young. "When you look back, though, it seems silly, you don't have life experiences to fill a novel. It's either light or pretentious or fake. But sometimes you just want to write it anyway."
It's a problem that most Indian writers face, Manu remarks. "We feel that the novel has to be grand, it has to be very important. I still have that problem." In fact, when he came up to say hello the previous day, he said, about writing another book, "Novels need worthy subjects."
[caption id="attachment_33492" align="aligncenter" width="701"] Nawazuddin Siddiqui in Serious Men[/caption]
The ‘humility’ of screenplays
In 2020, he returned to screenplays, joining director Sudhir Misra for the Netflix adaptation of Serious Men. Then came Decoupled, with R. Madavan starring as the frank-talking Arya Iyer, whom haters were swift to label "toxic". Opeds were written about the show's ideology but it did become the second-most watched show on Netflix a mere three days after its release. "Many asparagus-eating friends have written privately to me to say they enjoyed Decoupled. I see that they are restrained in publicly sharing this view to appease the more delicate," Manu tweeted. Screenplay writing taught him, he says, to take himself less seriously. "There is humility in a screenplay that is not required in a novel. A novel does not require the inconvenience of humility. A novel need not try to reach out to you; it is often created in a pure state and waits for the readers to come find it. Also, a screenplay is simpler. I cannot take you inside the head of the character. Film writers will disagree but that is because they don’t realise that most of a literary novel is about characters thinking. In a film, generally, I can only say what I can show.
The process of screenwriting, in my adult life, and the sheer number of columns I write every year, has led to its own evolution. “I’m moving away from beautiful prose,” he says. “I used to be incapacitated by the beginning, the beginning of any kind of writing. I used to spend ten hours just to get the start of a column right. I must have been so full of myself. Today, I don’t mind starting even a novel with ‘She was having coffee’. I have no problem with that. I may not downgrade myself so much that I’ll ever start a novel with a recipe, but yes I’ll begin with an ordinary, unremarkable sentence.”
The process has led to its own evolution. "I'm moving away from beautiful writing," he says. "I don't mind starting a novel with 'She was having coffee'. I have no problem with that." There is a novel in the pipeline, he says, one that's different from anything he's done so far. "I'm not afraid of melancholy now. Even with Illicit..., I was holding back, afraid to go too deep. I don't mind deriving power now from something melancholic. I’m not responsible for your happiness, I’m not your dad, I’m a writer.”
The end of the pursuit
That moment with his friend, of discovering a new dimension to life itself, Manu says, was like “going through a slum in Madras and then suddenly finding yourself in Switzerland. I had escaped, forever.” He was the boy who was saved by hope so it’s a bit of a jolt when he says now, “I no longer believe in that. I don’t believe there’s something out there. I once believed that you can reach a state of being where you comprehend everything, I don’t believe that anymore. That search has done its job, it has defined my character.”
So, he has turned his focus instead to staying very fit, tapping into his ambition and all his ‘materialism of vanity,’ which he says is different from the ‘materialism of gluttony’. “I have complete disdain for mediocrity, especially in myself. If you’re lucky enough to be healthy, you can’t just let yourself go, you know? I can go to any length to do what is right for me.”
(December 30, 2021) At 2 am on September 28, 2021, mountaineer and software engineer Anurag Nallavelli left Camp-4 to summit Mount Manaslu — the eighth highest mountain in the world at 8,163 meters above sea level. He climbed all night in snowy weather with barely any visibility. As he entered the death zone, he “came across” a cafe that was surprisingly “ busy.” On his way to the summit, he saw a Canadian climber’s corpse being dragged by four people. “What the heck?” he wondered as he finally made it to the summit. With that he achieved the unique feat of summiting Mt Manaslu sans supplementary oxygen and sherpa (local guide). In the death zone (term for an altitude when oxygen pressure is insufficient), the mind and body behave differently and trick you into seeing things that don't exist. The cafe that Anurag “saw” was unreal. The dead body was real, though. “After I made it to the summit and back at Camp 4, I just laid down and cried. Those images of the dead climber haunted me. I felt helpless and drained, emotionally and physically,” recalls Anurag. Climbing is meditative, and mountains make Anurag feel alive. “When you are
t and back at Camp 4, I just laid down and cried. Those images of the dead climber haunted me. I felt helpless and drained, emotionally and physically,” recalls Anurag.
Climbing is meditative, and mountains make Anurag feel alive. “When you are high up in the clouds, you get to see the world from a different perspective. There are no distractions. As you go up in altitude, the air is thinner and every step is difficult. Overcoming hurdles and making it to the top and back safely, empowers you,” he tells Global Indian.
How a software guy turned mountaineer
Born and brought up in Hyderabad, mountain climbing was nowhere in the realm of imagination for this software engineer at Ford Motor Company in Michigan. Back in 2018, Anurag was going through a rough patch – a painful break-up. One April evening, his cousin asked him to join him on a backpacking trip. Anurag had never backpacked, and his first altercation with the mountains was at Havasu Falls in the Grand Canyon, Arizona. In the wilderness for three days, a realisation dawned — he needed to keep busy, and stay away from distractions. Thereafter, the 29-year-old was a changed man who chose to live life on the edge, literally.
In 2020, he was to go to Nepal to trek to Mt Everest’s base camp with a friend, and visit his parents. However, the pandemic struck, and his plans went awry. So, he took a month off from work and went to Colorado on a 500-mile trail. “I met other hikers, camped with them and that journey was life-changing. I moved to Oregon to do more,” informs Anurag, who finished his schooling from Narayana Concept School in Hyderabad.
Mount Hood in Oregon was his first adrenaline rush, using ice tools while tarrying through the tough route (Pearly Gates/Old Chute). He later climbed Mt Hood as many as 11 times and Mount Rainier twice — all in the peak of winter.
“My climbing partner’s dream was to climb Denali and we decided to attempt it without a guide. Before Denali, I underwent altitude training in Colorado and even stayed in Leadville (at 10,200 feet, it is the highest city in the US) to acclimatise. We climbed some peaks above 14,000 feet during my training in August 2021,” says Anurag, who went to college in Canada. Eventually, he and his friend climbed Denali in June 2021. “I felt stronger, physically and mentally, and then wanted to try something more challenging,” says the techie, who moved to the US in 2015 where he did his Master’s in information technology from Southern New Hampshire University.
The Himalayas call out to him
He planned to visit the Himalayas, and attempt to summit an 8,000-metre peak. "As a kid, I was always fond of the Himalayas. Stories of the presence of Lord Shiva always fascinated me. But I had just returned from Denali and could not financially afford to pay for a full-support expedition which cost $20,000. I decided to take only basecamp support as it was going to be a 30 to 40-day expedition,” recalls Anurag, which took care of logistics and food. For everything else, he was on his own. Not having a sherpa is not the norm in these gruelling expeditions. “I read a book No Shortcuts to the Top: Climbing the World’s 14 Highest Peaks by Ed Viesturs and David Roberts. Viesturs was the first American to do all 14,8000 m peaks without supplemental oxygen. That book motivated me to experience the death zone without using supplemental oxygen,” says the ardent climber.
Finally in September, he did the impossible by conquering Manaslu sans supplemental oxygen and Sherpa. “I have made up my mind to climb without supplemental oxygen, no backup if something goes wrong. If I feel unwell during climbs, I would rather come down, instead of using oxygen to summit,” says Anurag, who also scaled Pico de Orizaba, the highest point in Mexico and third highest peak in North America besides the 20-plus 14,000 feet peaks while training for Manaslu.
The self-taught mountaineer has no formal training. He has been working in the US since 2015, and has his own set of physical and mental exercises - hiking/climbing peaks with a 50-60 pound (23-27 kg) backpack, rock climbing twice a week and biking at 10,000 feet elevation, camping in bad weather, cold showers, and sleeping on the floor.
The techie's home base is an animal sanctuary in California. “This is my happy place,” quips the mountaineer, who is currently reading Nimsdai’s Beyond Possible. A big movie buff, before the US, Anurag worked at VFX Studios in Hyderabad. “I worked as a compositor for over a year, and worked on a couple of Telugu movies.”
Next on his list is Dhaulagiri, Annapurna and Makalu back-to-back with no supplemental oxygen in March/April 2022. “I have already begun training for it,” informs the February 1992 born, who considers ace shuttler PV Sindhu as his favourite Global Indian.
(June 25, 2024) Have you ever wondered where old clothes and waste generated by textile factories end up? Usually in landfills. And there's a lot of it. In 2023, the fashion industry produced 97 million tons of waste. Of this, 18 million were leftover textiles, 2.5 million were chemical waste and 3 million tonnes were discarded packaging materials. And in the world of fast fashion, big fashion houses simply end up throwing away leftover stock, like the infamous clothing dump in Atacama, Chile. So why does textile waste end up in landfills? Mainly because the complexity of the materials used in modern clothing makes it very difficult to recycle. Garments are usually made from blends of natural and synthetic fibers, like cotton mixed with polyester, and while different fibres require different treatments and recycling methods, they are difficult to separate from each other. As consumers look for clothes that are 'organic' and 'vegan' and 'sustainable', companies have responded with greenwashing - you might think you're wearing 'organic' cotton, but chances are it's a blend, and has been dyed with chemical substances that come at a great environment cost. The Refiberd story However, textile recycling has made several strides in the
extile recycling has made several strides in the last decade, with growing consumer awareness, increased regulatory pressures and technology. Consumers are now demanding sustainable products over fast fashion, and want to know if everything that goes into making an item of clothing has been ethically sourced. Now, bigger brands are adopting recycling initiatives and even taking back old clothes for recycling. Leading the way on the tech front, however, is Refiberd, co-founded by Tushita Gupta and Sarika Bajaj.
[caption id="attachment_52623" align="aligncenter" width="437"] Sarika Bajaj, CEO and co-founder, Refiberd[/caption]
The California-based company was founded back in 2020, when they were around 24 years old. Their aim is to use AI and cutting edge tech to identify what types of materials are in any given textile item. This is crucial to the recycling process, and also one of the biggest challenges, especially in chemical recycling. "This seems to be a real problem. Accurately sorting textiles is the main gap that everyone's seeing in the industry," Sarika said in an interview. In 2023, Gupta was named one of the 100 Most Influential People in AI by TIME Magazine.
"My co-founder, Tushita and I met in college at Carnegie Mellon where we both majored in electrical engineering," said the Global Indian. "During my first internship, at Intel, I was introduced to electronic textiles. I was on Intel's experimental fashion team." There, she learned that textiles involve deep engineering. For the next five years, she got involved in textiles, learning about everything from production to sustainability. It even pushed Bajaj to get a second graduate degree at CMU in Technology Ventures. The curriculum taught Bajaj how to build a startup. "For my master's thesis, I explored the crux of the problem of textile waste, which is how to sort textiles for proper recycling. I realised that the solution involved a very specific sensor processing program which uses AI."
Experimenting with AI
Meanwhile, Tushita, arrived at Carnegie Mellon in 2014, and graduated with a Bachelor's in Science in Electrical and Computer Engineering with a double major in Biomedical engineering. She stayed on to do her master's and her senior capstone project was related tot he trash sorting problem. "We had worked together in different capacities for six years and developed a deep amount of trust." They had also seen the massive environmental impact the fashion industry has had for years. They learned about textiles piling up in Ghana or the Atacama Desert. "So it just seemed inevitable that we would put our heads together to solve this big problem.. here was such a massive need, and as technologists, we could provide a solution. That's how Refiberd got started," Sarika says.
Tushita's interests, however, lay primarily in AI before she became involved with textiles. As an undergrad, she developed a Webcam Based Eye Tracker, using Python, OpenCV and calculus. It allows the user to move the mouse and type using just their eyes. Her project was showcased in a class over 100 students. In 2016, at the MHacks IV hackathon, Gupta and her team constructed an android app using Machine Learning and NLP to predict a user's mood through social media usage. She also developed Experia, which provides immersive Virtual Reality with visual and audio feedback, using the Google Cardboard, heat pads, fans, vibration motors and earphones.
[caption id="attachment_52624" align="aligncenter" width="529"] Tushita Gupta, CTO and co-founder, Refiberd[/caption]
Tackling the textile recycling problem
Refiberd's first task was to test the equipment, build the neural networks and assemble a sample library that contains over 10,000 entries. This involved charting all the companies in the fashion and textile industry to understand what they were trying to solve. They found that the biggest gap was in recycling that nobody seemed to be addressing. "We worked very hard with manufacturers to obtain textile samples, said Bajaj. However, even that is just a drop in the ocean, and 10,000 samples are nowhere close to enough to cover the full range of possible permutation and combinations in making textiles. "Other fields use intelligent material detection, but applying it to textiles is a huge opportunity," Tushita said in an interview. "No scaled solutions exist for textile waste detection for recycling because it's such a hard problem."
Around 15 years ago, Sarika explains, recycling companies began using chemical reagents to recycle textiles. "But when you're dealing with chemical recycling and any chemical reagent, you need to make sure that whatever material (metal, nylon, spandex) you're inputting into that chemical is not going to react to it." This was the missing piece in the puzzle - the analysis of textile waste to understand its exact composition before the recycling process. "Unlike other types of waste, like plastics, you can't simply look at a textile and understand what it's made of. You have to actually know all of its components with a high degree of specificity. That's where it becomes a very interesting sensor detection problem and an AI problem," Sarika says.
Gupta, who is leading the charge with the company's AI efforts, says the system involves a conveyor belt with a hyperspectral camera. The camera's inbuilt AI tech identifies different fibres based on how they absorb or reflect light. Each material has a unique signature, which AI can recognize and process to discern fabric compositions and group similar materials to ease the recycling process. This leaves them with a huge dataset, which the AI can interpret to tell them exactly what is in the piece of textile being analysed. "Our system can even tell us where a certain type of material - for example, a spandex band – is located within a particular item."
Who are their customers?
Refiberd's system, Sarika explains, can be installed into existing textile recycling systems to ensure that materials are isolated and sorted. Their main target audience are the large companies that sort clothes for resale, like the Goodwill. "They spend a lot of effort in sorting and only twenty percent of what they get can actually be resold," Sarika says. Then there are the major textile recyclers, and the big textile brands, like H&M, which are leading the way to make the fashion industry more sustainable.
[caption id="attachment_52625" align="aligncenter" width="693"] The clothing dump for fast fashion in the Atacama Desert, Chile[/caption]
The textile recycling industry is evolving rapidly, driven by increased consumer awareness and regulatory pressures. However, significant challenges remain, such as the complexity of recycling blended fabrics and the prevalence of greenwashing in fashion. Companies like Refiberd are making strides with innovative AI technology to better sort and recycle textiles. Despite advancements, the industry still needs improved infrastructure and transparency to effectively tackle textile waste. As the fashion industry moves towards sustainability, continuous innovation and consumer education are crucial for meaningful progress in reducing textile waste and its environmental impact.
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