(April 18, 2024) ‘We build habits. Habits build you’ – with this winning mantra Saurabh Bothra has been transforming the lives of lakhs of people through his health and wellness venture Habuild that he co-founded with Anshul Agrawal and Trishala Bothra. The startup, which has just completed its eclectic four-year journey, boasts two million members across 38 nations. “It is a celebratory yet humbling feeling. The responsibility has increased, but so have the blessings,” Saurabh tells Global Indian.
Going from humble beginnings to creating a global impact, with a Guinness World Record under its belt, Habuild has been working towards improving the fitness levels of people, guided by its IIT alumni founders.
In January of this year, Saurabh Bothra and his team at Habuild organised a 21-day online yoga challenge, which attracted 4.5 lakh yoga enthusiasts from 92 countries. During the challenge, on January 12th, the wellness platform achieved an incredible milestone by setting the Guinness World Record for the highest number of viewers in a single session, comprising 2,46,252 yoga enthusiasts. “Working for the world record was not just a personal endeavour, it was an opportunity to inspire and motivate people to embrace a healthier lifestyle,” remarks Saurabh.
The Nagpur-based wellness entrepreneur and government-certified yoga trainer also describes himself as a content creator. “I love to create YouTube videos to share my thoughts and expertise on health and wellness, all with the goal of making it easier and more enjoyable for people to explore,” he remarks. In his videos he unleashes health secrets in easy-to-implement ways to make people achieve their fitness goals. His YouTube Channel now has surpassed 800K subscribers.
Habuild – Helping people cultivate fitness
In 2020, when Habuild was established, it had just three eager students and a small team. Today, it boasts a thriving community of two million people on the path to cultivating healthy habits. The technology-enabled platform, which helps people build sustainable habits, now employs over 200 employees.
“I host live Yoga classes for our community every day and I am also deeply involved in looking out for better ways to serve our members through different health and wellness programs. In the past year, we have organised and hosted over 150 events for our community, all aimed at improving their health in all aspects,” Saurabh remarks.
Habuild offers its community members a bouquet of programmes like Yoga Everyday, Ayurvedic Detox, Mindful Journaling, Marma Healing, Her Health Matters (sessions on Women’s wellness), Kitchen Gardening, and more for their fitness and well-being.
The wellness model
The platform operates via a messaging automation tool integrated with WhatsApp. One of the favourites of the Habuild community is the daily WhatsApp reminders. These reminders set the tone for their day and help them integrate the habit of making healthy choices into their routine.
“At Habuild, we firmly believe that taking small, consistent steps towards a healthier lifestyle can lead to significant positive life changes,” says Saurabh. Each user’s journey is personalised on WhatsApp with lessons tailored to their health needs. Attendance tracking is also implemented to keep users active and motivated, with automated texts sent to provide details on missed classes.
Monthly challenges are hosted regularly to emphasise the importance of habit building. Participants can join between 6:30 am to 7 pm according to their schedule, engaging in various asanas of yoga or exercises from the comfort of their homes.
“We are constantly seeking new ideas to improve our users’ experiences. Moving forward, we want to make our members’ journeys more personalised,” says Saurabh adding, “Exciting things are happening, like introducing a new yoga batch just for kids. Plus, we are splitting batches into Hindi and English groups to make our programs accessible to everyone.”
In its monthly membership plan, Habuild offers chat support to users, addressing inquiries on general health, yoga, and physical ailments. Users can access complimentary consultations tailored to the nature of their inquiry, with a team of experts, which includes specialists in yoga, nutrition, and physiotherapy.
It started when…
Saurabh, an alumnus of IIT BHU, has always been a fitness enthusiast. In 2020, when people worldwide were confined to their homes due to lockdowns, he began offering lessons on Zoom and YouTube from his hometown, Nagpur.
Along with his friend Pramod Yadav, he conducted 45-minute sessions every morning, guiding viewers through simple breathing exercises, Surya Namaskar, and various asanas targeting different muscle groups for upper body, lower body, core, and flexibility.
Initially, it was just his way of contributing to the community. He didn’t anticipate its rapid popularity, leading to the establishment of a startup centred around the wellness idea. Collaborating with other IIT alumni, Trishala Bothra (his sister) and Anshul Agrawal (his batchmate), he laid the foundation of Habuild, which now boasts members not only in India but also in the United States, Canada, Dubai, and Singapore.
Love for creating change
Working towards bringing about change in his community had always been part of Saurabh’s personality. During his time at the IIT BHU campus, he initiated two initiatives that were positively embraced by his college community. He co-founded the ‘Let’s Read’ club, providing fellow students with the opportunity to exchange books and engage in a culture of reading and knowledge sharing.
Additionally, he spearheaded the ‘Satvik Mess’ on campus, which quickly became a student favourite. ‘We managed to offer Satvik food choices that led to a close-knit community,’ he shares.
As a former mechanical engineering student at IIT Banaras, Saurabh was awarded a Special Mention Award for his contributions to the campus, which included organising a successful cultural fest.
“I did not turn out to be an engineer after IIT, but my college experience taught me the problem-solving skills crucial for my entrepreneurial journey. Every day in business, I use the lessons I learned during those special years,” he signs off.
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- To know more about Habuild visit its website