(December 3, 2022) They are stylish, sassy, funny and witty — meet the Indian influencers who have taken over social media and how. This social media brigade is presenting a slice of India to the world, one post at a time, and is loved by its army of followers. Every post, reel or story is smothered with thousands of likes and comments in no time. Welcome to the world of Instagram and influencers. In a world where millennials are literally living and breathing on the digital platforms, there are a handful of content creators who are putting Brand India on the global map with their creatives.
If some are brushing shoulders with the likes of Michelle Obama, others are strutting the red carpets of the biggest international events. Here are five Indian influencers who are living it up on social media and making a difference.
Masoom Minawala
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Masoom Minawala
With 1.3 million followers on Instagram, Antwerp-based fashion influencer and entrepreneur Masoom Minawala is a woman on a mission — to make Indian fashion global. Her social media accounts are a testimony to her love for Indian attire, especially saris, and she doesn’t shy away from sashaying in them on the streets of Europe. Her mantra in fashion is a perfect mix of culture and style, and that’s exactly what has made her popular on the gram. A regular at Cannes Film Festival, the 29-year-old was the first fashion blogger from India at Paris Fashion Week. Most recently, Minawala was also the first Indian creator to walk at Milan Fashion Week, modelling for Vaishali S.
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When she began blogging many years ago, it was at its nascent stage, but she knew how to drive traffic and convert her readers into potential customers. And in no time, she made it to the top of the game. So much so that she recently made it to Forbes 30 Under 30 list. With her initiative #SupportIndianDesigners, she is promoting homegrown brands and designers on the global platform. From someone who began her journey as a blogger a decade ago when it wasn’t so mainstream to making it to CNN’s 20 under 40 list, Minawala has come a long way.
Prajakta Koli
![Indian influencers Prajakta Koli](https://www.globalindian.com/wp-content/uploads/2022/12/prajakta1.jpg)
Prajakta Koli has become a force to reckon with.
How popular is Prajakta Koli, you ask? This Indian influencer received a personally signed copy of Michelle Obama’s Becoming. The social media star had been chosen by YouTube and the UN for Creators of Change, which brought together 50 creators from around the world to create content on social issues — in her segment, Koli was in conversation with Michelle Obama to talk about girls’ education. She went on to win the Daytime Emmy Award and the 27-year-old became a global brand in her own right.
From being invited to the United Nations to represent India on World Tolerance Day to being the only Indian to have been invited by Marvel to collaborate with the cast of Captain Marvel, Koli has become a force to reckon with.
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With over 7 million followers, Prajakta Koli aka MostlySane is a champion for female education, and has been invited by the Gates Foundation for its Goalkeepers Summit. A popular YouTuber, influencer and now an actor, the Forbes 30 Under 30 alumnus is making it big, one video at a time.
Niharika NM
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Niharika NM
One million followers in two months, now that’s the fastest any content creator has grown on Instagram. But that’s LA-based Niharika NM for you. The Indian-American made surviving 2020 a bit easier, thanks to her humor, sass and relatable reels on everyday life. Well before Mindy Kaling came out with Never Have I Ever, social media found a perfect and relatable representation of South Indians in Niharika, and since then people are unable to get enough of her — the influencer’s following (read 3.1 million) on social media is proof of it. Born in Chennai and brought up in Bengaluru, the 24-year-old moved to the US, and now her journey to amassing a million followers in such a short span is a case study at California’s Chapman University, where she is pursuing her MBA.
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The content creator, who was named Best Entertainment Influencer at Impact Digital Influencers Awards 2021 and Blogger/Creator of the year 2021 at Women Disruptors Awards 2021, was recently selected by YouTube as one of the global ambassadors for the Creators for Change program.
Diipa Khosla
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Diipa Khosla
Born in India, studied in Netherlands and worked in the UK, Diipa calls herself a “Global Indian” on her Instagram page. The 30-year-old has many firsts to her credit – including being the first Indian influencer to walk the BAFTA red carpet as well as the Cannes red carpet. But the global influencer is more than just beauty and glamour, and her NGO Post for Change Foundation, which uses social media to bring social change, is proof of it. Post for Change has collaborated with UNICEF for Red Dot Challenge to emphasise the importance of menstrual hygiene.
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A popular Instagrammer with 1.8 million followers, Khosla is using her clout to create healthy dialogues around women empowerment and racial discrimination.
Ruhee Dosani
![Indian influencer Ruhee Dosani](https://www.globalindian.com/wp-content/uploads/2022/12/ruhee.jpg)
Ruhe Dosani
Ruhee Dosani just wanted to make cool videos of her ‘we deshi’ friends dancing to Bollywood songs, but little did she know that one such video would catch the fancy of singer and actor Diljit Dosanjh. Soon, people started landing on her page and as they say, the rest is history. The US-based ‘Punjab di kudi’ is every desi’s delight. Her hilarious spins on brands and group dances with videshi friends have become a hit on social media. Such has been the entertainment quotient of her videos that even Netflix couldn’t stop going gaga over her, and regrammed her video. This content creator and influencer is definitely making it big.
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