(November 5, 2022) In less than a week, much drama has unfolded at the Twitter headquarters, ever since Elon Musk took over as the ‘Chief Twit’ of the microblogging site. While the world was still letting that feeling “sink in”, the 51-year-old began making some drastic changes. From firing the once bigwigs of Twitter like Parag Agrawal and Ned Segal to levying a monthly fee of $8 on Twitter users for a blue tick, Musk is busy revamping Twitter. And he has now roped in Sriram Krishnan, an Indian-American, to help him overhaul the company.
According to New York Times, Sriram was holding the fort at Twitter’s San Fransisco headquarters on October 30, while Elon Musk was in New York. The next day, Sriram posted a picture of the Twitter office, and affirmed that he was “helping out” Elon Musk “temporarily.” He added, “I believe this is a hugely important company and can have a great impact on the world and Elon is the person to make it happen.”
Now that the word is out: I’m helping out @elonmusk with Twitter temporarily with some other great people.
I ( and a16z) believe this is a hugely important company and can have great impact on the world and Elon is the person to make it happen. pic.twitter.com/weGwEp8oga
Sriram, who once lead the product team at Twitter, is now a general partner at Silicon Valley venture capital firm Andreessen Horowitz, also called a 16z, which invested in Elon Musk’s buyout of Twitter.
Chennai to the US
Born to a father who worked in the insurance sector and a homemaker mother in Chennai, Sriram comes from a “typical middle-class Indian family”. He aspired to be an engineer, and hence enrolled at SRM Engineering College in Anna University in 2001 to pursue his bachelor’s in Information Technology. Like many young Indians, he too had an American dream and moved to the US in 2005 at the age of 21 to work for Microsoft.
Sriram Krishnan is an Indian American investor and technologist
Dipping his toes in the world of technology
It was in 2003 that he met his now wife Aarthi Ramamurthy when the two were studying software engineering. They had met earlier in a Yahoo chatroom set up for a coding project. Interestingly, both of them were hired by Indian American tech executive S Somasegar for Microsoft, where Sriram “touched numerous projects related to Windows Azure”, according to the Andreessen Horowitz website. After gaining enough experience, Sriram shifted gears and moved to Facebook in 2013, where he built Facebook Audience Network, one of the largest networks in display advertising. Three years later, it was time to move to Snap Inc, where he created and oversaw various mobile ad products, including Snap’s Direct Response ads business.
Sriram Krishnan with his wife Aarthi Ramamurthy
Then, in 2017, he landed a job at Twitter to lead the consumer product teams. “Drove Twitter user growth to >20% YoY growth in ~2 years and launched several products including a redesigned events experience. Headed up core product teams including home timeline, onboarding/new user experience, search, discovery, etc,” reads his LinkedIn profile.
Venture Capital Firm and a Podcast
In early 2021, Sriram joined venture capital firm Andreessen Horowitz, which is a significant investor in Clubhouse, a social audio app released in 2020. The same year, Sriram and Aarthi launched a Clubhouse talk show The Good Time Show that “focuses on organic conversations on anything from startups to venture capitalism and cryptocurrencies.” It was an early appearance by Elon Musk on The Good Time Show that made Clubhouse popular, exceeding the limit of 5000 simultaneous users. If NYT is to be believed, Krishnan and Musk had met earlier during a visit to the SpaceX headquarters in California.
Krishnan, who calls himself an “investor, technologist and engineer” is interested in the “intersection of consumer tech and crypto”. The San Francisco resident, who has a two-year-old daughter with wife Aarthi, has joined hands with Elon to help him revamp Twitter.
(October 5, 2024) When Kamala Harris cooked a ‘dosa’ and ‘sambar’ assisted by Indian-American actress Mindy Kaling in 2019 — the video, which was watched over 6.5 million times brought smiles to the faces of Indians and Indian-Americans alike. A year later, when she became the Vice President of the United States, celebrations erupted in her ancestral village of Thulasendrapuram in Tamil Nadu. The billion dollar question now is will this ‘desi’ connection sway Indian American voters into supporting Kamala Harris to become the next President of the United States? Or will former President Donald Trump’s friendship with Indian Prime Minister Narendra Modi weigh on their minds? Maybe, maybe not. The pendulum could swing either way. While Indians are attached to their roots, and take pride in how far Kamala Harris has come, some feel the tax-cuts and pro small-business policies of the Republicans are what America needs now. The soaring inflation of the last few years, as well as the limitations of the H-1B visa and the green card backlog (more than one million Indians are still in waiting, as of April 2024, according to the US Citizenship and Immigration Services), mean that Indians are more likely to vote
The Indian-Americans, a community of 4.5 million and the most sought-after immigrant group, have chosen to play it smart. While the Indian connection might have a bearing when they set out to vote on November 5, it is their policies and solutions to the concerns of Indian-Americans that will drive them to vote in favour of either of the two Presidential candidates.
Policies matter
Fashion designer and Film maker Anjali Poghat, who is based in Central Ohio says while Kamala Harris’s Indian heritage might resonate with some voters, her policies, experience, and vision for the country are more likely to influence the majority of Indian American voters.
“Indian Americans tend to prioritize candidates based on their stances on key issues rather than solely on ethnic or cultural ties. However, the symbolic importance of representation and breaking barriers still holds significance for many in the community,” she tells Global Indian.
Stating that Indian Americans, a growing and influential demographic, are becoming key in the U.S. presidential race, Anjali says the voting decisions among the community will be driven by key issues like immigration reform, education, healthcare, racial equality, U.S.-India relations, and economic policies.
Listing out the three major issues faced by majority of people from Indian communities, Anjali says Immigration reform comes above everything else. “Policies impacting visas, family reunification, and H-1B work permits are crucial for many in the community,” she says.
Next comes healthcare. “Affordability, Medicare, and prescription drug costs are key concerns, especially for aging parents,” she says. Third in her list is racial equality and discrimination. As a minority group, Indian Americans prioritize inclusivity, racial justice, she adds.
Indian diaspora campaigns for Kamala
While Kamala Harris' Indian heritage has led to many from the diaspora community putting their weight behind her, some Indian-Americans have taken it a step further, and have launched campaigns aiming to encourage Indian American voters to vote and make their voices heard.
One such campaign is the 'Indian Americans for Harris' campaign which aims to rally support for Harris in states like North Carolina, Wisconsin, Michigan, Pennsylvania, Arizona, and Georgia. The website of the campaign highlights Kamala's bi-racial heritage as a perfect example of America as a melting pot. Her background connects with many in the country, where at least 12.5 percent of the population identifies as biracial.
Kamala is a Baptist Christian married to a Jew, who was born to a Jamaican-born father and an Indian-born mother. Harris has rarely spoken of her Indian roots though she has spoken about her Indian mother often.
In her speech in which she formally accepted the Democratic Party’s nomination for the presidency, she spoke about her mother, Shyamala Gopalan, but not about India, the country she visited as a child. Chennai was the hometown of Harris's mother. The year 2009 was the last time she visited Chennai carrying her mother's ashes to scatter them in the Indian Ocean waters.
'Naacho Naacho'
Similarly, another campaign in support of Harris comes with a strong desi touch to it, features the “banger “ ‘Naacho Naacho’ (Naatu Naatu in the original Telugu), from the blockbuster movie RRR that won global trends and Oscars. The catchy track is now the new anthem for Kamala Harris’s presidential campaign.
Ajay Bhutoria, a key member of Kamala Harris’s National Finance Committee, has given the hit a makeover with his creative team, putting Harris' name right in the spotlight. The 1.5-minute video starts off with Hamari Ye Kamala Harris (Our Kamala Harris), which is an addictive blend of campaign highlights and catchy tunes.
Produced by Ritesh Parikh and sung by Shibani Kashyap, the video also includes messages from community leaders in Telugu, Tamil, Gujarati, Punjabi, and Hindi uniting all Indian voters ahead of the upcoming November elections.
Bhutoria feels Kamala represents a "shining future" for Indian-Americans, ending the era of division and controversy. Kamala has been targeted with comments about her background and personal life, and her opponent, Donald Trump’s rallies have frequently been marked by controversial language and attacks.
Trump effect
Days after Republican nominee Donald Trump survived an assassination bid in Pennsylvania in July, a large number of Indian Americans attended his first convention held at Wisconsin, announcing all-out support for the former President.
Indian-American politician Abraham George, elected chairman of the Texas Republican Party in May, took to the floor to announce that all the delegates from his state were voting for Trump. Usha Chilukuri, wife of Trump’s running mate JD Vance was also on stage apart from two other Indian Americans, Ohio State Senator Niraj Atani and Dr Sampat Shivangi.
“This is a historic convention. We stand together with Trump,” said Dr Shivangi while other delegates said that electing Trump will restore the American values, for which their ancestors came all the way to the United States.
Many Indian Americans also credit Trump for deepening ties between the two nations.
Why Trump
California-based Techpreneur Sagar Honnungar, the co-founder of Hakimo tells GI the key issues on the minds of Indian Americans include domestic issues like economic stability and healthcare accessibility as well as foreign policy concerns.
“There is indeed substantial support for Kamala Harris among Indian Americans due to her heritage and political alignment on key issues. However there are a few signs of shifting allegiances and some in the community are exploring alternative political affiliations,” says Sagar, a Stanford alumni.
He says some of the reasons that Indian American voters are drifting towards her opponent Donald Trump are Republican support for tax cuts and small business and Trump's ties with Indian Prime Minister Narendra Modi.
“There is also discontent over the Biden administration’s handling of foreign affairs and domestic issues like inflation which has led some to reconsider their support for the Democratic Party,” he points out.
Green card backlog
Indian-American Nikeeta Pamnani also echoes Anjali Phogat in her views. She says Immigration policies, particularly around H-1B visas and the green card backlog, are top concerns, alongside access to affordable healthcare, quality education, and economic opportunities.
“As a minority group, we are also deeply concerned about racial discrimination and rising xenophobia. While Vice President Kamala Harris’ Indian heritage resonates with many, her policies and broader Democratic values, like immigration reform and social justice, play a more decisive role in earning their support,” says the New York-based Nikeeta, who works as a product manager in a private firm.
For most, it's not just about her Indian roots, but the issues that matter to their families and futures, adds Nikeeta.
(December 3, 2024) Former President Donald Trump has nominated Kash Patel as the next director of the Federal Bureau of Investigation. Announcing the decision on Truth Social, Trump described Patel as “a brilliant lawyer, investigator, and 'America First' fighter” who has dedicated his career to “exposing corruption, defending justice, and protecting Americans.” Patel, who is a staunch MAGA patriot and an outspoken critic of the FBI and the US Justice system, will be the first Indian-American to head the FBI if his nomination goes through. FBI directors are confirmed by the Senate and while Patel is likely to face some tough questions about political interference within the agency, several Republican lawmakers have now thrown their weight behind Trump's pick, who has been vociferous about the 'deep state'. If he passes the Senate's trial by fire, he will replace Christopher A Wray, who still has three years left in his term. "Kash will get confirmed by the Senate. He is a man of honour, unquestionable loyalty, and an American patriot. Kash is the son of Indian immigrants who escaped Uganda's genocidal dictator, Idi Amit. He WILL restore and uphold the rule of law, and the FBI will be premier again," said
mier again," said Congressman-elect Abe Hamadeh on X. Other heavyweights within the legal system, like former federal prosecutor and representative Trey Gowdy, have also expressed their support. "We wouldn't know about the Steele Dossier if it weren't for Kash Patel," Gowdy told Fox News.
The Global Indian's nomination marks the culmination of an extraordinary journey. Born to parents who fled Uganda during Idi Amin’s brutal regime, Patel rose through the ranks of federal service, from prosecuting terrorists to serving as Chief of Staff at the Department of Defense. Along the way, he became a prominent figure in counterterrorism and intelligence, playing key roles in reshaping national security policies and challenging institutional norms.
[caption id="attachment_61121" align="alignnone" width="1600"] Kash Patel is President-elect Donald Trump's pick for FBI director.[/caption]
Early Education and Legal Career
Kash Patel initially wanted to become a doctor, a career path he soon abandoned after a college guidance counselor laid out the extensive time and effort required. "Acting like a stereotypical Indian American, I grew up wanting to be a doctor," Patel recalls. "I took one look at the med school program and said, ‘Nope, I’m out.’” The counselor’s explanation of the long, grueling path ahead—years of medical school followed by residency—prompted him to reconsider.
Patel’s career pivot came unexpectedly when he worked as a caddy at the Garden City Country Club in Long Island during high school. There, he encountered defense lawyers who sparked his interest in law. “I didn’t understand exactly what they did, but being a lawyer seemed interesting,” Patel writes. This exposure led him to law school, and after completing his education at Pace University, he shifted to public defense, where he gained vital courtroom experience. “The most effective way to reach the right results is to have the right process,” he reflects on his time as a public defender.
After earning his law degree from Pace University and a certificate in international law from University College London, Patel faced the harsh reality of a competitive job market. He found that, as a fresh law school graduate, he wasn’t able to secure the position he initially hoped for in the federal government. “It wasn’t until I became a public defender that I truly understood what it meant to fight for justice,” Patel wrote.
He knew he wanted to be in law school but wasn't thrilled by the idea of being a defense lawyer. However, it seemed the perfect way to climb the economic ladder, he writes in his book. "Instead of being a first-generation immigrant golf caddy, I could be a first-generation immigration lawyer at a white shoe firm making a ton of money." With that, he cajoled himself into attending law school. Unfortunately for him, life didn't quite pan out like John Grisham's The Firm. He put in as many applications as he could, but top-tier law firms simply weren't queuing up to hire him. "It was certainly humbling, he admits, but I think the universe was planning something much better by pushing me in a different direction."
Finding his feet as a lawyer
Having been sidestepped by the glamorous 'white shoe' firms, Patel needed a new dream. He chose to be a public defender simply because he had enjoyed a class on trial litigation back in law school. It wasn't much of a reason, but he reckoned it was "worth a shot." That's how Patel landed up in Miami-Dade, Florida, working at what he later learned was the top defense office in the country. He got the job and was learning from the best.
Even then, however, the shoe didn't quite fit. In college, Patel's politics had started drifting to the right, but when he began his career he found that public defenders aren't "just left-wing; they are to the far left of the left wing." He was disillusioned to see that tended to go soft on criminals, who had a 'bad upbringing, or because they didn't hurt the victims that badly'. However, despite these political differences, he loved his job. "I always cared about justice and wanted those who did good to be rewarded and those wrongdoers to be punished." And, as a public defender, he learned life didn't always work that way. Public defenders weren't spirited superheroes who locked up criminals in prison and threw away the key; they were the ones who ensured 'due process'. Less glamorous, maybe, but essential to keep the system in check.
After Miami-Dade, Patel spent nine years in the Southern District of Florida, where he "regularly stood toe-to-toe in the courtroom against federal prosecutors." He took on high-profile cases, including one of the biggest narco-trafficking cases in the history of the district, where he reprented Jose Luis Buitrago, a Colombian accused of drug smuggling.
Counter-terrorism at the Department of Justice
After nearly a decade, which came with wins and controversies in equal measure, Kash Patel's time as a public defender came to an end. He was then hired by the National Security Division in the Department of Justice headquarters in Washington DC as a terrorism prosecutor. "I had enjoyed my time as a public defender," he writes, "But after nine years, I wanted to help convict terrorists the right way. And then there's the fact that a job as a federal prosecutor at Main Justice is a dream job for a young and ambitious lawyer.
He began work in the winter of 2013, which was around the time when the world was beginning to hear about ISIS for the first time. His first case took him to Tajikistan for a case involving Omar Faraj Saeed al-Hardan, who was being prosecuted for working with ISIS. This was followed by the hugely sensational Benghazi attack, which claimed the life of US Ambassador Stevens. Patel was part of the team conducting a criminal investigation into the Benghazi tragedy, which he described as "a real-deal national security investigation created to assemble mountains of evidence." As part of one of the US' top special-ops teams, he was to help assist in the legal side of things for the US Special Operations Command.
Patel was recruited to the Donald Trump Administration as the Deputy Assistant to the President and Senior Director for Counterterrorism at the National Security Council, according to TIME Magazine. By then, he had also served as Chief of Staff to Christopher Miller, the then Acting Secretary of Defense, and as an aide to Devin Nunes, former California representative and House Intelligence Committee Chair. His time as an aide was during the FBI inquiry into alleged Russian interference in the 2016 presidential election.
According to TIME, Trump had even "floated the idea of Patel being the FBI's deputy director." This idea had been vetoed, and according to former Attorney General William Barr, who wrote in his memoir, One Damn Thing After Another, "Patel had virtually no experience that would qualify him to serve at the highest level of the world's preeminent law enforcement agency."
However, Patel maintained his close ties to President Trump, even after he left the White House. He also pleaded the Fifth and refused to testify against Trump before a federal grand jury during the investigation into Trump's classified documents. However, he did go on to testify after being granted immunity by the Justice Department.
Kash will get confirmed by the Senate. He is a man of honour, unquestionable loyalty, and an American patriot. Kash is the son of Indian immigrants who escaped Uganda's genocidal dictator, Idi Amit. He WILL restore and uphold the rule of law, and the FBI will be premier again. - Congressman-elect Abe Hamadeh
"Comprehensive housecleaning"
In keeping with the President elect's plans to conduct a major overhaul of all federal organizations, Patel has always taken a hardline, critical approach to the FBI. In Government Gangsters, he writes, "The FBI has become so thoroughly compromised that it will remain a threat to the people unless drastic measures are taken." Patel has even said that he intends to shut down the FBI headquarters and reopen them as a "museum of the deep state."
From the young golf caddy who had no idea what he wanted from life to rising through the ranks of the justice system in America and becoming one of its most outspoken critics, Kash Patel has come a long way. Despite being a staunch American patriot, Patel has maintained his "very deep connection with India" and was raised a Hindu, a faith he continues to keep.
(September 5, 2022) What was originally planned as a computer-generated graphic novel turned into a science fiction paperback in 1992 where author Neal Stephenson first introduced the word Metaverse. And now almost three decades later, the concept has caught up with the world so much that startups have started popping up in the space. Interestingly, the global metaverse market, which reached $47.69 billion in 2020, is expected to register $828.95 billion by 2028. And Indian startups are not far behind in playing a pivotal role in the metaverse space. Global Indian turns the spotlight on a handful of such startups that are making a mark for themselves in the space. OneRare Food does have a language of its own and connects people like nothing else, and husband-wife-entrepreneur-duo Gaurav Gupta and Supreet Raju knew it was time to bring the F&B industry to Web3 with OneRare. It was during the lockdown that the couple decided to dip their toes into the world of food metaverse or ‘Foodverse’ by creating virtual experiences, food NFTs and games, and interactions with foodies from across the globe. "Food is what connects us and the metaverse only brings us closer together in a unique way in
"Food is what connects us and the metaverse only brings us closer together in a unique way in which we can share our culture and our food. Now with the launch of the Foodverse, there is no reason why brands and consumers can't come together in this safe, virtual setting," Supreet said in a statement.
So how does it work? Designed like the real world, the Foodverse indicates geographical locations like forest, beaches and the lakeside, and one can explore the world at their own will. Moreover, it features zones where users can discover celebrity chefs, food brands and virtual restaurants, and can even claim dish NFTs by collecting ingredients and following recipes to mint exclusive NFT artworks. Interestingly, the dishes include global cuisines, festive specials, keto and vegan-friendly recipes, as well as signature recipes from celebrity chefs and restaurants. "As we grow, users will also be able to swap these NFTs for real meals and deals – amalgamating our real and virtual lives," Raju said in a statement.
In 2021, when NFT market boomed and an increasing number of startups began innovating in the space, entrepreneurs Anuj Kodam and Amarnath JV felt that something was amiss. Despite the hullabaloo, they couldn't find any reliable platforms that provided easy access to trends, analytics and on-chain data in the NFT market. That's when the idea of Wall App germinated, which helps users discover and stay up-to-date with new NFT projects.
On Wall.app, users can look at NFT data on Ethereum in terms of volumes, price action, the number of sales, track leading NFT collections, get details on specific whale wallets that move markets, big sweeps in the sector, and other highlights," Anuj told The Decrypting Story in an interview.
For Anuj, things started to shift when he stumbled upon Web3 in 2017 after he quit his job at Ola, and started spending time playing poker professionally. It was then that he realised the similarities between the lack of transparency in online poker platforms and lack of information on blockchain assets. That's when he met Amarnath and started working on Wall.app.
At a time when isolation and UI fatigue due to remote working was taking a toll on people, Hyderabad-based Pushpak Kypuram decided to shake things up with Next Meet - India's first avatar-based immersive platform that enables virtual conferencing and networking in a 3D environment. In October 2020, he started incorporating interactive environments, spatial audio and 3D avatars to facilitate UI within its diversified ecosystem.
Events in the Metaverse are a synonym to
1) Saving Costs
2) Highly Immersive
3) Global Presence
4) Flexibility
"I endorse virtual realities wherever possible. If one could get splendid views of the Himalayan mountain ranges and the next minute, don an avatar to walk in and out of an office, meet in a huddle room and even indulge in the proverbial water cooler talk – all virtually, then why not?," Pushpak told International Institute of Information Technology.
Fancy a multiplayer gamified virtual metaverse? Then LOKA is your answer - India's first multiplayer gamified virtual metaverse based on 3D maps of real-world cities and locations where players can participate in live and concurrent experiences. Founded in 2020 by Krishnan Sunderarajan, LOKA provides gaming experiences that are powered by third-party apps - which means one can visit a theatre in the game and watch the latest movies on the Netflix app or attend yoga classes via the Cult Fit app or order pizza which will be delivered to your actual address via Zomato.
https://www.youtube.com/watch?v=hpiWky1L3j4
Additionally, the platform also boasts of elements like ambience, background noise and non-player characters.
(November 16, 2022) "Jaa Simran Jaa, Jee le Apni Zindagi" has become an iconic dialogue, and almost every Indian girl at some point in her life has dreamt of having this Simran moment, thanks to Aditya Chopra's 1995 blockbuster Dilwale Dulhaniya Le Jayenge. And now 27 years later, the director decided to marry Broadway with Bollywood through the musical adaptation of Raj and Simran's love story. While Kajol has remained synonymous with Simran, Indian-American actor Shoba Narayan decided to give her own spin to the classic character in the Broadway adaptation of DDLJ, which had its world premiere at the Old Globe in San Diego this September. "The fact that we have an Indian musical headed to Broadway feels incredibly personal and monumental to me as an Indian American actor who grew up loving Bollywood films and musical theatre. It was only a matter of time before Broadway and Bollywood found each other and I am over the moon to be leading this exceptional production," she had told IANS during a media interaction. [caption id="attachment_31778" align="aligncenter" width="681"] Shoba Narayan playing Simran in DDLJ musical (Photo Courtesy: Variety)[/caption] Being the first Bollywood musical to make it to Broadway, Come Fall in
pg" alt="Indian American | Global Indian | Shoba Narayan" width="681" height="383" /> Shoba Narayan playing Simran in DDLJ musical (Photo Courtesy: Variety)[/caption]
Being the first Bollywood musical to make it to Broadway, Come Fall in Love explores the importance of inclusivity and diversity, and aims for cultural unification. "Come Fall in Love tells a beautiful story of uniting people from different walks of life. Given the narrative of division that has been running in our world today, Come Fall in Love is a heartfelt and relevant show that explores the importance of inclusivity and learning about a world beyond our own," added the 33-year-old.
A dream that began young
Shoba's love for acting and theatre began much early in life. While growing up in Bryn Mawr in Pennsylvania, Shoba would often perform much to the chagrin of her siblings. Though her brothers thought of her acts as a "daily torture", her parents saw the potential in her and soon enrolled her in music and dance classes spanning Indian and Western forms. Be it Bharatnatyam or ballet or violin or Carnatic music, she explored all aspects of performing arts, including musical theatre. "I knew I wanted to be on Broadway when I saw my first show in New York City as a child. I found myself completely taken by the calibre of the talent and production I saw on stage. I knew one day I wanted to be up on a stage and to make an audience feel what I felt during that show. Though I didn’t see anyone that looked remotely like me performing, I let myself dream," she told DeshVidesh in an interview.
[caption id="attachment_31779" align="aligncenter" width="714"] Shoba Narayan is an Indian American actress.[/caption]
As young as nine, she made her debut in the musical The King and I, and since then, there has been no looking back for her. "Throughout school, I was involved in every music and theatrical group. Having art in my day made me feel alive. Growing up and feeling a bit like an alien and an outsider, art gave me a sense of belonging, purpose, and a way to express myself," she told the Brown Girl Magazine.
Turning dream into reality
Having found her calling, she wanted to dive deep into musical theatre as it was the right mix of passion, storytelling and performance for her. That's when she decided to choose a career in the arts at the Boston Conservatory in Berklee, where she majored in musical theatre and acting. Having honed her skills, she relocated to New York city to make her dreams come true.
It was in 2015 that she bagged a role in Growing Up Smith, a film about an Indian immigrant family who adopts a new lifestyle while maintaining their values and culture. Having earned her first Hollywood film was a validation for Shoba, who was called out in the eighth grade for wanting to perform the lead role in the production The Wizard of Oz because of her colour. "“The girls were telling me there was no one that looked like me on Broadway, so why would I play the role?” she told Glamour, adding, "I wanted to do it so badly that nothing could stop me." It was her mother who encouraged her to follow her dreams, despite the naysayers. She finally ended up getting the part.
Foraying into the mainstream
That willpower and perseverance helped her during the trying times in her career, especially the initial struggles. But she did find herself bag roles in good projects like Quantico, Gossip Girl, and Growing Up Smith. Being an Indian American, she did find underrepresentation a little unnerving. "The acting path is hard as is with the amount of rejection one faces, but being a minority actor can add more complexity, especially if you are gunning for lead roles. I think the first challenge to note it is that there is a lack of roles written specifically for Indian actors. Though we are getting better visibility on television, the majority of lead roles are still written and given to white actors," she told the website.
However, she believes that it's "high time" cinema or theatre or television begins to redefine the way a typical American could look. "I hope to continue to play complex, three-dimensional women that break stereotypes for women of colour. It's an uphill battle, but an exciting one. Lots of glass ceilings to break," the Indian American added.
A South Asian taking the centrestage
Things started to shift for in 2017 when she returned to stage musicals with Natasha, Pierre and the Great Comet of 1812, thus becoming the only South Asian female in a leading role since Bombay Dreams was on stage in 2004-2005. While growing up she never saw anyone like her on the big screen or on stage. The closest was Aladdin's Princess Jasmine, a fictional character in a cartoon film. "To have someone who was strong, could sing, was beautiful, desirable, and brave, wanted to question authority and potentially rule a kingdom...I wanted to be her,” she told Glamour.
Life had come a full circle for Shoba who got to essay the role of Princess Jasmine in musical - Aladdin - in 2021. The actor made sure that being a lead cast member, she was properly representing the background in which Aladdin is set - be it changing some lines or working on pronunciation. "Things like that, I wanted to make sure while I'm in the show, how can I help audiences who may be from our background feel a little bit more like they're being represented properly," she told NPR.
In 2022, she was yet again seen on Broadway - this time for Aditya Chopra's DDLJ that celebrates the theme if inclusivity. "It’s a great moment of pride to see our Indian culture celebrated and represented so authentically on the world’s biggest stage. This is something I’ve spent my life and career fighting for. Hopefully, this will be the first of many," the Indian American told ET.
From performing for her family to now being a leading lady on a big stage, Shoba has come a long way. And she believes that her journey can be an inspiration for many girls from minority groups. "The performing arts are a steep climb and the opportunities for minorities and women to play leading roles are far and few between. In the face of constant rejection, you will ask yourself why you got into this business in the first place. Then you will remember that you can’t imagine doing anything else. That this is who you are. Never stop pounding the pavement. Doors will open for you."
(September 13, 2022) "A champion of creativity who brings passion, purpose, and an uncompromising focus in generating impact to everything she does," is how Mark Read, CEO of WPP - Ogilvy's parent company described Devika Bulchandani's appointment as the new Global CEO. Indian-origin CEOs are heading corporate giants across the globe, and the latest to join the bandwagon is advertising maverick Devika, who has not just become the first woman but the first woman of colour to take up the role of the CEO at Ogilvy. "In this role, she will be responsible for all aspects of the creative network's business across 131 offices in 93 countries and spanning its Advertising, Public Relations, Experience, Consulting, and Health units. Devika most recently served as Global President and CEO of Ogilvy North America," the company said in a statement. "David Ogilvy spoke of giants, and Devika truly is one of the giants of our industry." Today we are honored to announce that Devika Bulchandani will take the helm from Andy Main as our new Global Chief Executive Officer. Learn more: https://t.co/MHdFOrQCT4#TeamOgilvy pic.twitter.com/eAKiLgATX0 — Ogilvy (@Ogilvy) September 7, 2022 The 53-year-old, who was earlier the Global President of Ogilvy North America, spent 26
The 53-year-old, who was earlier the Global President of Ogilvy North America, spent 26 years at McCann in leadership roles before joining Ogilvy two years ago. For someone who got excited to get $7 per hour at a copy center when she first moved to New York in the mid-90s, this Global Indian has come a long way in the last three decades. "Creating a positive impact in society through the power of creativity" has been her motto, and she championed many such social causes through brand-building efforts. One such was the 2017 'The Fearless Girl' campaign that challenged Wall Street's symbol of charging bull with a bronze statue of a young girl with hands on her hips to send a message about workplace gender diversity. In no time, the statue became a symbol of women's equality and one of the most awarded campaigns ever.
[caption id="attachment_29308" align="aligncenter" width="1600"] Devika Bulchandani is the global CEO of Ogilvy[/caption]
Born and raised in the heart of Punjab, Amritsar, till the age of 10, she loved climbing trees and cycling with her brothers as a kid. But coming from a patriarchal family, Devika knew that she had to push the envelope to pave the way for herself. Despite a loving and supportive family, she was keen to cast her own identity and financial independence. "The drive came because we grew up in a family where girls didn’t get anything, they were supposed to get married. We (Priya and I) had to pave our way,” she told Vogue. This ambition led her to Welham Girls' School in Dehradun and later took her to St Xavier's College in Mumbai for her bachelors in English and Psychology. It was in 1991 that she took a flight to the US to fulfil her dreams of doing her master's degree in communications at the University of Southern California, and later permanently shifted to the States after her marriage.
She stepped into the world of advertisement in 1995 when it was still evolving, and had a hard time adjusting to the American culture initially. "I didn't worry about me being different, I worried about me not knowing anything. Advertising is very social, I didn't feel like I belonged for the longest time," Global Indian added. But she learnt on the go, and soon rose in seniority. McCann gave her the wings to fly, and in return, she worked on projects that spoke of creativity and social impact. The driving force behind Mastercard's long-running Priceless campaign, she is known for her ideas that capture the cultural disposition.
Being in an industry in the US that's dominated by white men, she made a path for herself. However, she praises her mentors at McCann- Harris Diamond, former CEO, and Rob Reilly, former Global Creative Chairman, for giving her the space to flourish. "They were my wings. I always say there were two white men who made me who I am because the last seven years were critical. If I had not been moved out of strategy, I would never have been where I am today." she told Vogue.
The winner of Effie Awards for Marketing Excellence and multiple 4As Jay Chiat Awards for Excellence in Strategic Planning, she was also honoured with the AdColor Innovator Award. Known for Ad Council campaigns tackling issues such as childhood and adult obesity, she has been breaking the glass ceiling. Taking on the new role, she said in a statement, "David Ogilvy changed the industry 74 years ago when he founded this iconic agency. As we write the next chapter in the history books of Ogilvy, we will do it together with our clients, using creativity to push the boundaries of what’s possible. I am honored and humbled to take on this role, and to do it with all our incredibly talented people all over the world."