(April 29, 2023) In the pulsating heart of New York, where music is as much the soul of the city as its towering skyscrapers, a new rhythm is emerging. It is a melody woven from the threads of two vastly different worlds, of ancient traditions and modern dreams. Indian American musician Sanjana Nayak, better known as SANJ, is bringing the East and West together through her music. Making waves with her new latest album ‘Nightingale‘, the youngster’s journey as a musician has been a rollercoaster ride of highs and lows. However, her persistence and determination have helped her rise above her uncertainties, and produce some soul-stirring numbers.
The Global Indian, who is trained in Carnatic music, believes her music pushes the boundaries of traditional fusion music, highlighting her creative ethos in a way she hasn’t tapped into before. “My music can best be described as R&B with sultry flows, intertwined with my Desi-Carnatic roots. I would say that my music is targeted towards those wanting to hear more worldly music that treads the cross-cultural balance of R&B and Bollywood, subtly and seamlessly. My music also highlights my creative ethos in a way I haven’t tapped into before,” the musician said in an interview.
Growing up with music
Born in Jacksonville, Florida to Indian parents, the musician moved around a lot from city to city – going from Richmond to Chicago. “Growing up, my parents were pretty strict about grades, social life, etc. But they were always supportive and pushed me towards becoming a better musician, which I’m really grateful for. I played violin as a child,” she said.
SANJ grew up training in the Carnatic-style of vocals since the age of four. Bollywood music and bhajans were always playing in her house, especially when her grandparents were around. Her initial inspiration for truly enjoying music as both a listener and a musician was the soundtracks of movies like Veer Zaara and Devdas. “But on the other end, I also was inspired by the likes of Kelly Clarkson, Mary J Blige, Christina Aguilera, Justin Timberlake, Trey Songz, and Coldplay when I was young as well, and this helped me develop that duality of styles that you hear in my music now,” SANJ informed.
But, her childhood was not all happy. “My suburb was almost 70 percent white back then, so it was tough growing up there for a while,” she shared, adding, “I experienced a lot of racism and bullying, especially in my middle school years. I think these experiences shaped the pride I have for my culture now and the due diligence I put in to showcase it as much as possible from the perspective of a first-generation South Indian woman in the US.”
Breaking stereotypes
While many South Asian kids her age were picking up STEM career paths, SANJ was pretty sure that she wanted to pursue music professionally even while she was in high school. Calling herself a ‘rebel’, the young musician believes that there is a place for South Asians in the fields of entertainment, art, and other non-STEM fields. She shared, “In fact, I think in the last year or two I’ve been seeing more and more of us come out of the shadows. I think it’s important to be in a line of work where you can support yourself and you’re not struggling daily to feed yourself, but I also think that it’s possible to pursue lucrative creative paths as a career if you put the work in. It’s also so important to not pursue a field just because other people are telling you to do so – your time, happiness, and untouched passions are not worth the sacrifice.”
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So, soon after finishing her school, the youngster told her parents about her career choice. Even though they were quite supportive, there was one condition. “My family always supported my endeavours in music, as long as I could support myself. I’m lucky enough to have found a full-time role in advertising at Google, which helps me leverage my creative mind and network to successfully pursue my music career as well,” she shared.
Blending traditions
In the months to come, SANJ worked in advertising strategy at Google, and by night, she’s a vibrant performer lighting up venues across New York City. This balance was more than just a work-life equilibrium, it was a manifestation of her commitment to music. In her breakthrough EP ‘At Dusk’, the musician included the song ‘Cloudmind’, which was her take on experimental Desi R&B, and it did overwhelmingly well with over 300k+ streams across platforms. “TikTok mashups of my favorite trending music with Bollywood songs, and those also went viral. I kept up the mashups for about a year, and saw 10x growth across all of my platforms,” the musician said, adding, “It was amazing to see the reception my community received, but also people outside of the South Asian community had towards this type of fusion music.”
Talking about her new album, ‘Nightingale‘, the musician said, “This album is an ode to my Desi R&B sound, including samples from Devdas and Kabhi Khushi Kabhie Gham, but also Hindi lyricism and Indian sounds that I crafted myself. I hope to be able to tour this album, and spread it to as much of the world as possible.”
The musician plans on creating some amazing music for her audience going ahead. “Being able to incorporate that into Western music– it’s been a dream of mine. It’s what I’m going to continue to break boundaries in. This is just the beginning,” SANJ said.
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