This Article First Appeared In Forbesindia On July 4, 2023
In 2014, when news of the first ever Pro Kabaddi league (PKL), promoted by industrialist Anand Mahindra and his brother-in-law and sports presenter Charu Sharma, reached the offices of its broadcaster Star Sports, it was received with oodles of scepticism. “What next? A league for gilli-danda,” came the snarky refrain from some of the staff.