Agnishwar Jayaprakash: Making the drone industry soar
Written by: Darshana Ramdev
(October 1, 2022) On September 29, 2022, Garuda Aerospace received its DGCA approval as a remote pilot training organisation. It will enable the startup to train some 1 lakh drone pilots across 755 districts, a target it aims to meet by the end of 2025. It’s a huge leap forward, both in terms of technology and regulation. Founded by serial social entrepreneur and Global IndianAgnishwar Jayaprakash (Agni Foundation), who went from swimming to champ to entrepreneurship and studying in Harvard Business School, the startup received funding from MS Dhoni in June 2022.
Back in 2014, Francesco’s Pizzerias in Mumbai created quite the stir when it used an unmanned drone to deliver pizzas. Unfortunately, it also ruffled the feathers of the Mumbai police, who called it a security risk. The Indian government has been quick to catch on to the many uses of drones, from defense surveillance to mapping rural landholdings. The forest department also uses them to keep an eye out of poachers. By 2030, India’s drone industry is all set to hit a market-size of $23 billion and capture 25 percent of the global drone market, according to journalist Shereen Bhan on Young Turks.
With the government going full throttle on easing regulations, Garuda Aerospace, founded by serial social entrepreneur Agni Jayaprakash is the 31st RPTO to get the government nod since the regulations were eased on August 26 this year. Two months earlier, it burst into the limelight when cricketer M.S. Dhoni invested an undisclosed sum in the startup and became its brand investor. “I’m happy to be a part of Garuda Aerospace and look forward to witness their growth story,” Dhoni said at the time.
As for the young entrepreneur himself, he was over the moon about it. Growing up, Agnishwar was an award-winning swimmer, his eyes set on the Olympics. At 14, he became the youngest Indian to represent his country at the World Championships in Indianapolis in 2004. At 22, he brought home medals in six categories at the world Short Swimming Course Championship in Istanbul, becoming the youngest Indian to achieve the feat. By this time, he had stepped fully into his entrepreneurship role.
Inspired by former president APJ Abdul Kalam, Agnishwar founded Ignite-India, a nationwide platform to promote innovation and entrepreneurship in schools and colleges. The platform reached out to over 7000 schools and was recognised by the United Nations. “I started swimming at the age of three and it became a passion because I was getting really good at it,” he said, in an interview at Harvard Business School. “It was good, it let me travel the world, have many new experiences and meet new people. But it was very individualistic. All I thought about was what I could do for myself. Now, as an entrepreneur, the work I do impacts thousands of young people in India and South East Asia. It’s been a very satisfying transition.”
Agnishwar Jayaprakash
In 2019, he became Vice Chairman at Agni College of Technology in Chennai. “I wanted to leave a mark on the education system,” he told Guindy Times in 2020. “Our system has become rudimentary because our kids are just expected to reproduce content after absorbing it in class. We test our kids only on one aspect of intelligence. You score good marks but you’re not really learning.” Agnishwar stepped in with the intention to bring innovative and entrepreneurial learning into the education system. Their acceleration programme funds startups and works with the government to inspire children and students as well.
Seven years after its founding, Garuda Aerospace has “scaled to a 200-member team having the largest drone fleet in India with over 300 drones and 500 pilots operating in 26 cities,” Agnishwar said, in an interview with Industrial Automation India. “We have also expanded to Malaysia, Africa and South America.” The team aims to spearhead what Agnishwar calls a “Drone Revolution” with a “vision of manufacturing 1 lakh Made in India drones and cement the market dominance on 2 major multi-billion-dollar segments – Precision Agri Tech and Industry 4.0.”
Currently, Garuda Aerospace manufactures around 30 different kinds of drones and offers over 50 types of services across a range of industries. This includes warehouse management and delivery for Flipkart, seed dropping, project monitoring and drone delivery of medicines for hospitals. They are also working with Swiggy which is looking to expand to drone delivery in Bengaluru and Delhi.
Back in 2017, his interviewer at Harvard Business School asked Agnishwar his views on failure. “It’s a cliche but it is a stepping stone,” he said at once. “I learned that as a swimmer. I wanted to be in the Olympics, but I couldn’t make it. With entrepreneurship, it’s always a hit-and-miss. I tell young entrepreneurs not to lose motivation and to remember that ideas can only be sustained with the right modules and strategy. All we see in the media are the success stories but never the failures from which we can truly learn.”
(May 9, 2024) In 2017, two engineering students, Nikita Tiwari and Harsh Agrawal, united for a college project. Together, they were gearing up for a big leap in Indian agri deep tech and smart-farming as they worked together to design Shool. Simply put, it's a smart sensor designed to the way farmers work, with its capacity to analyse soil health almost instantly. In 2019, they co-founded NEERX, a smart-farming app that helps farmers understand soil quality for targetted use of water, pesticides and fertilisers, using real-time data to deliver information within a matter of seconds. Now, with just their smartphones, farmers in remote, rural hinterlands can access data-driven insights into pest infestation, water and fertilizer retention and overall productivity. It's a crucial development, not just because it represents a deeper integration of technology and agriculture - it also sidesteps the traditionally time-consuming process that involves sending samples out to a lab, leads to a more sustainable approach to soil use, and can scale up profit and crop-yield per acre through a method that tech-driven and affordable to use. This year, the co-founders also made it to the Forbes 30 Under 30 India list. How it began Now 26 years old,
Now 26 years old, Nikita Tiwari was a BTech student in Electronics and Communications from NIT-Raipur when the idea for Shool first struck her. Harsh was an engineering student too, and was at NIRMA University, Ahmedabad. Their paths crossed during a summer school programme in IIM Ahmedabad in 2017. "We learned that information about soil health is not available to farmers, due to which many face crop failure. That is when NEERX was incorporated and we began research on a low-cost, handheld device which will help measure soil health parameters," Tiwari said. They presented the idea to ISRO scientists, who helped the duo understand what sensors they needed to measure these soil health parameters. Ensuring accuracy also meant an immense amount of on-ground work. Agrawal and Tiwari carried out intensive field campaigns across 15,000 data points and according to its creators, Shool has a proven accuracy of "more than 97%."
[caption id="attachment_33305" align="aligncenter" width="532"] Nikita Tiwari and Harsh Agrawal, co-founders, NEERX, are at the forefront of India's smart-farming revolution[/caption]
The development of Shool led to the young Global Indians founding NEERX in 2019. The company doesn't just make the high-tech sensor, it partners with organisations across the country to spread awareness among farmers and improve Shool's reach. And soil health is a concern that has only grown more pressing with time. In July 2023, the National Academy of Agricultural Sciences in Delhi said that India's soil loss is around 15.35 tonnes per ha annually. This results in a loss of some 9 million tonnes of nutrients and crop productivity. Rain-fed crops also suffer an annual production loss of 13.4 million tonnes due to water erosion, as waterlogging causes salinisation and soil damage. In India, everything is a gamble, from the usage of fertiliser and pesticide, to water. Waiting two-three weeks for analysed samples to return from the lab is simply not feasible, making smart-farming solutions critical to sustainable agriculture in India.
How Shool works
One Shool device can analyse up to 2.5 acres. And in case you were wondering how farmers in remote rural areas have enough connectivity for their smartphones - Shool can be used without any internet, Tiwari explains. The sensors are planted in fields determined by crop type, land topology and reason. The data is sent to the smartphone app within seconds. "It’s not necessary that farmers have smartphones. A basic phone works fine as the data can be delivered over text messages as well," Agrawal explained. "With the sensor, farmers can know how much to irrigate and this helps in improving the quantity and quality of produce." SHOOL can be paired with a Bluetooth device, like a smartphone. It needs to be inserted completely into the soil, after which the mobile app can connect with the device.
Meeting a critical need
"Low power consumption and proven accuracy of the device makes it ideal for monitoring and automation," Tiwari explains. With validation coming in from ISRO and the Indian Agriculture Research Institute, there was no looking back for NEERX and its young co-founders. The startup is being incubated at the Entrepreneurship Development Institute of India and won the NASSCOM Design4India 2019 award under the Digital Ergonomic Product category. NEERX has also branched out into building Shool Stations, solar powered stations that collect daily and hourly soil data along with weather data including air temperature, humidity, wind direction and speed.
"Through these stations, farmers will get an analysed advisory and insights on waterlogging, deficiency, appropriate fertiliser quantity among others through the mobile app," Tiwari explains. "Our target is to install Shool Stations in each district of Gujarat and we are working with farmers for the same."
Far-reaching impact
Shool is currently in use in over ten states in India and five countries around the world. It has helped save 10,00,000 litres of water per acre each year and has helped result in a 25 percent reduction in CO2-eq. It has also enabled an additional profit of Rs 50,000 per acre per year. Affordability is a key aspect and the sensor is priced at Rs 15,000 to Rs 50,000 for business-to-government and business-to-business customers. However, Agrawal adds, "sensors are also available on a subscription basis for farmers, wherein they can rent it for their harvesting season. That would cost them Rs 1,000 to Rs 2,000 a month."
Follow Nikita Tiwari and Harsh Agrawal on LinkedIn and visit the NEERX website for more information on their smart-farming innovations.
(May 19, 2023) On a regular Sunday, ten-year-old Prasiddhi Singh accompanies her parents to the local market in Chengalpattu to procure fresh produce. But the young environmentalist has her own agenda - she picks up saplings from the nearby nursery to plant them. It's this quest to save the Mother Earth that has made her plant over one lakh trees till now. It was the devastating after-effects of cyclone Vardah in 2016 that inspired this little eco-warrior to literally get her hands dirty, and get on the task of enhancing the green cover. She believes one person is enough to bring about the change, and that's what she is doing. "Ever seen a bird or squirrel swipe a credit card for food? Or an animal pay for clothes? Only humans pay for our existence on this planet. The reason many (might) give is advancement. But what kind of advancement is this?” laments Prasiddhi Singh, a ten-year-old environmentalist whose efforts to create a greener planet start with a call to action. Prasiddhi speaks about plausible solutions to climate change that she began by nurturing numerous fruit forests. Today, her initiatives and NGO have won many accolades and awards. The Diana Awardee
s. The Diana Awardee and the youngest recipient of the Pradhan Mantri Rashtriya Bal Puraskar 2021, her intrinsic connect with nature is remarkable.
https://www.youtube.com/watch?v=DCo9iLzKx-E
The eco-warrior from Tamil Nadu who began her “green activist” journey at the age of just four, has several micro forests to her credit, and has planted over 1 lakh trees till now. “Each of us can make a significant contribution. But we need to try to create change. I have been close to nature since I was two, and I always knew that I had to do something for the planet,” Prasiddhi tells Global Indian.
The little eco-warrior is on a mission - to keep planting trees to enhance biodiversity and to keep spreading awareness. Being the youngest delegate at the G20 Youth 20 Consultation, she calls the experience "a melting pot of ideas, knowledge, and passion. As the youngest speaker among an esteemed group of experts, I felt both honoured and humbled to be included in such a prestigious lineup."
A nature lover
The Mumbai-born Prasiddhi was only 21 days old when she shifted to Tamil Nadu after her father, who is an automotive engineer at Mahindra & Mahindra, transferred to Chengalpattu. The new surroundings were the perfect catalyst in helping her form an unconditional bond with nature. “Since I was two, I have drawn inspiration from nature. The trees taught me to never give up, and grow in any condition. The bees taught me the meaning of collaboration, and from the sea, I learnt to celebrate all phenomenon - high tide or low tide,” says the student at Mahindra World School.
The nature enthusiast started planting saplings after witnessing the devastating loss of tree cover in the 2016 Vardah cyclone. “So many trees were uprooted, and it felt like they were crying. It made me sad. I knew I had to do something,” she recalls. So, she rolled up her sleeves, and got her hands dirty, literally. At age four, she participated in plantation drives around her neighbourhood, engaged with NGOs and like-minded folk. Having planted over 20 fruit forests that are located in Chengalpattu, Kanchipuram, Puducherry, Kanyakumari and Chennai, the fruit tree forests bear mangoes, amlas, jamuns, guavas, jackfruits and custard apples.
Stepping up for a cause
Giving nature a chance to breathe again, the little girl with big ideas started the Prasiddhi Forest Foundation in 2018 in Chengalpattu with an intent to increase green cover, nurture biodiversity and make recycling a way of life. “I formed an unconditional bond with nature and this has helped me understand my power. Like a 4 mm seed grows into a 100 feet tall tree, I know that I should never underestimate my power even if I am just a child. I can make a significant contribution in creating an impact,” says the TedX speaker.
How she funds these initiatives give you a hint of her resourcefulness. Prasiddhi has formed an eco-army of individuals who source funds – Selling bookmarks, pencils and grow kits, Singh has also done it all. “During the pandemic, I raised funds by taking online webinars and sessions on how to become an impact creator. The prize money I received from Pradhan Mantri Rashtriya Bal Puraskar was donated to my NGO. I contribute every single penny I receive,” enthuses Prasiddhi.
The girl who met Prime Minister Narendra Modi when she won the award is also a deep thinker. “They say with great power comes great responsibility. The award made me more conscious about my responsibility. Prime Minister Narendra Modiji made me take three sankalpas (promises). Be regular in whatever tasks I do and persevere, keep my promise of working for the nation and be humble,” says the youngest fruit forest creator.
Having received the highest civilian award for children is no mean feat, and she is already an impact creator. “Trees never eat their fruits or rivers don’t drink their water. Nature has made me understand the meaning of service,” says the Class 5 girl with a vision that takes one aback.
An environmentalist with a cause
Her G3 project - Generate your oxygen, grow your food and gift the community, she hopes will help create a sustainable environment by connecting with people through online or offline sessions, and providing eco kits to help them connect with nature.
Prasiddhi, who loves to skate, do yoga, doodle and cycle, has also represented the country at the Harvard World Model United Nations. “It was inspiring as I was the youngest keynote speaker. It made me realise that people want to create an impact by contributing to society but at times, they don't know what to do. The new generation is aware and feels responsible. Today, we just form 25 percent of the population but we are 100 percent of the future. Our actions matter,” Singh believes.
Prasiddhi, who found her biggest cheerleaders in her guru Swami Niranjananda Saraswati and her maternal grandfather, is deeply inspired by Good Night Stories for Rebel Girls: 100 Tales of Extraordinary Women as it helped her understand the need to stand up for change. “I learnt that despite struggles and challenges, these women brought (about) change. I realised that I don't need to be a grown-up to make a change,” adds the daughter who was influenced by stories about her parents’ childhood amidst nature.
She is interested in the four S' - Soil, Sustainability, Spirituality and Space. Soil, she says, is beneath us and is a basis of life. "It is essential. I don't just want to protect trees, I want to understand them too," she says, adding that the spiritual aspect includes understanding oneself in order to change the world. "Sustainability means living our lives in an eco-friendly way and Space includes protecting Mother Earth."
Today, Prasiddhi wants everyone to take small steps towards creating a healthy planet. “The murmurs of discontent of the motherland have gone unnoticed for a while but now we have to address reality. The world is undergoing a climate crisis. Rather than looking up to the government and leaders, we should focus on the actions we can take to make a change. It can be as simple and small as - saving water, planting trees, or saving electricity. Every action counts and can create an impact,” she signs off.
(December 10, 2023) On the tropical beaches of Mamanuca Islands in Fiji, 19-year-old Swati Goel was handed a bunch of rudimentary supplies and told to fend for herself. "There are coconuts, here's a machete, go kill things and eat," Goel recalled later, to The Crimson. This was the start of Season 42 of Survivor, the iconic American television TV show she had grown up watching. Goel was the youngest contestant there, and that first night in her new home was terrifying. "It's truly like being lifted from reality and being put in this little alternate world that is completely cut off from everything else." In May of 2021, Goel, who had begun a degree in Computer Science at Harvard University one year prior, finally got her turn on the reality show. Around the same time, she had also enlisted in the Army National Guard, and having undergone intense physical and mental training, felt she was ready to take on the heavy duty competition for a million dollar prize. [caption id="attachment_34541" align="aligncenter" width="546"] Swati Goel | Photo: Instagram[/caption] A bright young student Born to immigrant parents, the Global Indian grew up in the Bay Area, where her father, Ashish Goel, works
Born to immigrant parents, the Global Indian grew up in the Bay Area, where her father, Ashish Goel, works as an Associate Professor of Management Science and Engineering at Stanford University. Her mother, Ruchi, is a Managing Director at Accenture. Swati was always technologically sound and academically ambitious.
When she was sixteen, she spent six months at Stanford University as a research intern, where she worked under Professor James Landay and Dr Elizabeth Murnane. There, she helpd build a "test app for features for affective AI and image recognition," the Global Indian writes on LinkedIn. The prototype app, named Dragon Companions, uses a story narrative to craft augmented reality learning scenarios that draw on concepts like curiosity-driven learning , gamification and context-driven learning.
In 2019, she began a prestigious, three-month STEM program at the Research Science Institute in Cambridge, Massachussets, where she was one of 50 scholars selected from across the US. There, she worked on identifyig fake news sources using the Twitter Co-Exposure Network. As she came close to graduating for high school, she enlisted in the Army National Guard. Being born to immigrant parents and hailing from a town disconnected from the military motivated her to join the army.
Academically gifted, Swati was admitted to Harvard University in 2020 and is expected to graduate in 2025. By the time she found herself on Survivor, she was "in the best shape of her life," she says. However, she did not let her fellow contestants in on the fact that she was a computer science student at Harvard.
Ever since middle school, Survivor, which has run a whopping 43 seasons, was her comfort show. "It's just the thing I would watch whenever I was upset or sad," she said in an interview. She had always wanted to audition and would hope, back then, for Survivor to stay on air. She submitted a video audition and then waited. Even so, when she finally made it to the island, Goel was stood there in disbelief. "A small part of me was like, 'this is fake,'" she said. "They truly just left us on an island..."
Survivor, one of America's most watched reality shows, takes a group of strangers to a remote location and leaves them to survive in the wild. They build their own shelters and are given very limited food, usually rice and beans, which they are expected to figure out how to cook. The Fiji islands, where the show has been shot since 2016, are full of marine life for those who know how to catch it, and the lush tropical forests are full of edible plants and seeds, provided one knows how to recognize them. Fresh water is limited and contestants have to find their own sources, or collect rainwater in empty coconut shells, which they use for drinking and to cook their food.
It's not just that, though. Physically challenging though it is, the contestants are split into tribes and left to compete against each other in a series of challenges. It's reminiscent of William Golding's Lord of the Flies, where these people are left to create their own social hierarchies and structures, and to define their own roles within this. Players are also voted out one at a time, so when they're not hacking open coconuts or killing prey, they need to strategise and form alliance with each other.
At the end of the day, everyone is in competition, for the $1 million prize. There are no allies. That's a lesson Goel learned the hard way. Her strategy was to tell multiple people that they were her "No. 1" and confiding in a number of her competitors. Unfortunately, her contestants, despite not being Ivy Leaguers themselves, did find out she was being dishonest. She was voted off the show soon after, having perhaps spent less time on the show than she might have hoped. "I got to live out my dream," she told The Crimson later. "I'm not gonna sit here spending my life thinking about what I could have done differently."
Swati Goel has now completed her military training and does domestic missions as a member of the National Guard. She also hopes to put her fame to good use through the Open Doors Project, where she hopes to hold podcasts and a video series about mental health among the youth, to start conversations around it. That apart, Swati, who is a big fan of Elon Musk, has said, "My life’s mission is to change the world for the better. Building something like Tesla, which is uber successful and also a boon to the environment, is my dream."
(December 17, 2023) Indian-origin young women have been captivating audiences and making waves in the international pageant circuit, showcasing their exceptional talents, charm, and cultural heritage on a global platform. Combining their Indian roots with the influences of their adopted countries, these remarkable champions in pageantry have brought forward unique fusion of tradition and diversity. Their achievements not only highlight their beauty and grace but also their intelligence, resilience, and dedication to making a positive impact. Celebrating their victories Global Indian puts into spotlight four young women who got successful in the world of international pageantry in 2023, making the diaspora proud. Manvin Khera Miss Globe 2023 In a spectacular event held at Albania last month, 22-year-old Manvin Khera, a Malaysian model of Indian descent, secured the prestigious title of The Miss Globe 2023, at the world's oldest major international beauty contest held annually since 1925. Manvin’s victory stands as a remarkable milestone, as she is the first Malaysian to win the title in the renowned pageant, surpassing fifty contestants from across the globe. Hailing from Kuala Lumpur, Manvin has a successful career in modelling. Last year she earned the title of Ratu Wanita Malaya 2022 at the inaugural edition
ble milestone, as she is the first Malaysian to win the title in the renowned pageant, surpassing fifty contestants from across the globe. Hailing from Kuala Lumpur, Manvin has a successful career in modelling. Last year she earned the title of Ratu Wanita Malaya 2022 at the inaugural edition of the national pageant of Malaysia.
This multi-talented youngster who excels as a model, singer, and beauty pageant winner, has established a strong international presence in modelling. Her appearances at Thailand Fashion Week, the Bali International Fashion Week, and the Rizman Ruzaini Cruise 2023 show during Kuala Lumpur Fashion Week highlight her global prominence. Manvin aspires to be a lawyer.
Manju Bangalore
Miss Oregon USA 2023
Manju Bangalore, a twenty-five-year-old, clinched the Miss Oregon USA 2023 title, becoming the first South Asian woman to achieve this distinction. For the versatile young woman, the win expanded the horizons of the meaningful work that she has been doing. Beyond her success in pageantry, Manju serves as a role model for young brown girls across the US with her astronaut training, acting, modelling, activism, writing, and non-profit. Manju’s Operation Period and Painting with Parkinson’s are two initiatives that showcase her commitment to making a positive impact in the society.
The youngster is pursuing her postgraduate studies at the International Institute for Astronautical Sciences in the US after completing her undergraduate studies at the University of Oregon, majoring in physics with a minor in mathematics. She has worked on five NASA internships, in addition to a White House internship focusing on science policy. Apart from modelling she has acted in television shows like ‘Black is King’, ‘Depot,’ and ‘Animal Kingdom.’ Beyond her professional endeavours, Manju is an advocate for black and transgender rights. Recently she launched her debut children’s book aptly titled ‘You Can Be All the Things You Want to Be.’
UmaSofia Srivastava
Miss Teen USA 2023
The 16-year-old teen from Parsippany, New Jersey, of Indian and Mexican descent, clinched the Miss Teen USA title at the Reno, Nevada pageant held in September of this year. Among 51 accomplished young women representing every state and the District of Columbia, UmaSofia emerged as the winner. Her journey to this victory began earlier in March when she secured the Miss New Jersey Teen USA title. She has previously been a runner-up in the pageant at the age of 14.
Currently a junior at the Academy of St. Elizabeth in Parsippany-Troy Hills, UmaSofia is a devoted humanitarian with a strong belief in ethnic diversity, cultural inclusivity, and societal equality. She co-founded a diversity and inclusion campaign at her school, and runs a popular blog 'That’s Fan Behaviour,' which delves into topics ranging from feminism to her experiences as a woman of colour, conducting interviews with influential change makers, and exploring various other issues affecting society. The youngster is also a published author who came up with her debut book ‘The White Jaguar.’
Aruna Sukhdeo
Miss India Worldwide 2023
Born to an Indian-Guyanese labourer, Aruna Sukhdeo etched her name in history by claiming victory in the Miss India Worldwide 2023 competition, becoming the second individual of Indian origin from Guyana to accomplish this feat in the pageant's 33-year legacy. Since its inception in 1990, the Miss India Worldwide pageant has attracted young women from the global Indian diaspora. Aruna also clinched the Miss Beautiful Hair title during the competition. Describing music as her 'escape’. The aspiring economist and singer captivated the judges with her singing prowess throughout the event.
Currently the youngster is in her fourth year of studies in business economics at the University of Guyana (UG), Turkeyen Campus. She looks at the win as an opportunity to work on an issue which is closest to her heart – mental health, a condition that has been affecting the younger generations like never before.
(April 4, 2023) Like millions of others, when he first moved to the United States of America to pursue a bachelor's degree in political science and government from George Washington University, his main aim was to finish the course and find a good job. But fate had other plans for Ashwath Narayanan, who at 21, founded his own company - Social Currant a unique platform that matches impact brands, nonprofits, and purpose-driven organisations with the right creators and influencers. "If you are looking to reach young people and engage them - you will have to go places you can find them. And social media is where this audience is, and they follow influencers. So, I started a marketing agency focused on getting the young people involved in social causes being promoted by these organisation, using various social media platforms," the young entrepreneur said. The Social Current, which started with a small team based in DC, is now a global agency and is focused on empowering creators, young people, and individuals focused on impact. "I originally founded Social Currant as a marketing agency focused on giving young people representation and voices in rooms where people were making decisions about how to
a small team based in DC, is now a global agency and is focused on empowering creators, young people, and individuals focused on impact. "I originally founded Social Currant as a marketing agency focused on giving young people representation and voices in rooms where people were making decisions about how to reach us, without us," the entrepreneur shared, adding, "I thought we would start an agency, help social impact organisations figure out emerging media platforms like TikTok and Reels and pay our rent as a result."
An entrepreneurial journey
Born in the US, Ashwanth moved back to India when he was just a toddler, only to return to the US for his education. The entrepreneur recalled, "I had a very interesting childhood. Even when I was back in India, I had a US passport and I would renew my visa every nine months. This always made me feel that I was from two countries - different from each other in every way possible. My mother worked in a non-profit organisation and would take me to several events, which I didn't like attending at all. However, I think that left a huge impact on me and motivated me to do what I do today. I moved back to the US when I was 18 years old, for my under graduation in 2018."
It was here that the young entrepreneur took more interest in marketing and started getting involved in various startup projects. "When I was in high school, I would often write stories. I wanted to pursue a career in journalism, but once I got to the US, I realised that marketing is also a form of telling a story to the audience. I got deeply embedded into the startup and nonprofit space just being in Washington, DC. I went through a startup incubator, worked at a social impact game company called Game Genius, and was generally very involved with people building their businesses. That was the first experience I had with the startup space as well as the social entrepreneurship space and I haven’t looked back since." he shares.
[caption id="attachment_29076" align="aligncenter" width="651"] Team Social Currant[/caption]
As a consultant helping budding organisations, Ashwath realised the potential social media - and especially the young influencers on various platforms like Instagram and TikTok - had while connecting a company to its audience. "I was working with various organisations as their consultant, helping organisations how to reach young people. It was going well, and I knew what I was doing. So I decided that I would launch my agency. I hired people my age, and I can say that Social Currant is a youth-run organisation. In fact, when I started the company I was still in college, and so were several other people I had hired," shared the Global Indian.
Long way to go
With a CV full of internships and short-term jobs, many young people might not have been confident to start a company. Not Ashwath, though. While he was a little nervous at the beginning, he was also sure about his marketing abilities and also had faith in the cause. "Since we started, we’ve pivoted into an influencer marketing agency and now a tech platform helping social impact brands, nonprofits, and CSR initiatives match with and manage mission-aligned creators. Having facilitated several strong collaborations between organisations and creators, we are focused on helping creators get paid and monetise around mission-aligned causes," the entrepreneur said.
Giving an insight about one of his projects, he said, "One of our favourite projects was for Community Change, one of our first clients in the space. We matched them with Tega, a content creator on TikTok. Over the months, Tega not only did many videos for Community Change but also came to one of their events in Michigan to create this TikTok with Congressman Jamaal Bowman. It was a great experience bringing a partnership to life in real life but also seeing its awesome reception on the platform."
While the non-profit space is still inaccessible to young people and struggles to keep up with modern trends and innovations, Ashwath feels that Social Currant can change this narrative. "We’ve seen nonprofits of all sizes need different things and have different levels of technological advancement, similar to any business. We’ve been blessed to have clients that are investing in new tactics, innovating, and using the latest technology. However, one thing that I have noticed is that often technology isn’t built to cater to nonprofit needs, which can be different than business needs. So we are working to fix that in the influencer space so that more nonprofits can invest in creator programmes are reaching out to the younger generation," the entrepreneur said.