(June 29, 2024) Meet 20-year-old Ridi Oswal, a dynamic young musician, a changemaker, and a student of engineering who defies the trope with her work across different fields and her unwavering commitment to her passions. She released her debut song, Top Guy, on her YouTube channel in 2021. The Indo-European pop fusion song reflects her multicultural upbringing and is an empowering anthem about standing up against injustice. She and her sister Vasundhara are also the co-founders of Stop the B! a movement dedicated to raising awareness and supporting victims of bullying. Stop the B! has been endorsed by celebrities like footballer Ronaldinho Gaucho and Ridi became the youngest panelist ever at the UNESCO World Anti-Bullying Forum.
Born and raised in Switzerland, the child of global entrepreneurs Pankaj and Radhika Oswal, Ridi was surrounded by a diverse array of cultural influences from an early age, thanks to her father’s ventures in different industries, including petrochemicals, mining, real estate, and fertilizers.
Even as a child, it was music that truly captured her heart. Starting her musical education at the tender age of four, Ridi found herself drawn to the rhythms and melodies that would eventually define her unique sound.
“I grew up in a world of music from all over the world, and music became my language from a very young age,” the young musician recalls, in an interview with Global Indian. Influenced by legends such as AR Rahman and Beyoncé, she began to blend Western pop with Indian melodies, creating a sound that resonated with a broad audience. By the age of eight, she was already experimenting with her music, constantly evolving and refining her style.
Being in the music industry since a tender age meant continuous learning, growth, and taking risks while staying true to herself. Her music draws inspiration from a wide range of artists, from classical Indian masters to modern pop icons, through their lyrics and melody.
Debut and Musical Philosophy
Ridi’s debut song, Top Guy released in 2021 on her YouTube channel RealRidi was a significant milestone. The song, an empowering anthem about standing up against injustice, is an Indo-European pop fusion reflecting her multicultural upbringing. “Top Guy felt like everything I had been working towards. It was the moment I started sharing my music with the world,” Ridi shares.
Her music is a reflection of her life’s journey and cultural heritage. Describing her genre as “Indo-European pop,” Ridi’s compositions are a blend of Indian classical music and the French beats she encountered in Switzerland. This fusion allows her to explore different musical textures and connect with people on a deeper level. “The biggest gift my music has given me is the ability to connect with people,” she says. Her songs aim to inspire listeners to stand up for their beliefs, a theme that is central to her musical philosophy.
Championing Anti-Bullying Through “Stop The B!”
Beyond her music, Ridi is also a passionate advocate against bullying. Her own experiences with bullying in her early teens led her and her sister Vasundhara to co-found Stop The B! a movement dedicated to raising awareness and providing support to those affected by bullying. “We wanted to create a space to spread awareness, support, and be the allies we didn’t have during our youth,” she explains.
Ridi Oswal
Stop The B! has gained significant recognition, becoming the world’s first youth-led anti-bullying campaign. It has been endorsed by prominent figures such as footballer Ronaldinho Gaúcho and organizations like the United Nations. A highlight for Ridi was being the youngest panelist ever at the UNESCO World Anti-Bullying Forum, where she advocated for teenage mental health on social media.
The campaign’s impact has been profound. “We have raised awareness about the prevalence and harm of bullying behaviors. But more importantly, we have empowered thousands of young people to know they are not alone and that there is help available,” Ridi says. Stop The B! provides resources and support for victims, encouraging them to stand up for themselves and each other.
Balancing Academics and Music
Currently pursuing a degree in chemical engineering in London, the youngster adeptly balances her academic pursuits with her musical career. The transition from Switzerland to London brought its own set of adjustments, but Ridi embraces the challenge, maintaining a dedicated focus on both her studies and her passion for music.
Despite living in different parts of the world, Ridi remains deeply connected to her Indian roots. “Absolutely, you can call me an Indian at heart,” she affirms. Music is a primary way she stays connected to her heritage, blending Indo-European pop to reflect the melodies of her childhood home in India and the beats she discovered in Switzerland.
Ridi is particularly proud of her achievement as the youngest panelist to speak at the UNESCO World Anti-Bullying Forum, a testament to her commitment to making a difference. Looking ahead, she plans to continue pushing the boundaries of her music, exploring new themes, and deepening her connection with her audience.
Looking Ahead
As she continues to evolve as an artist and advocate, her future promises even more ground breaking music and meaningful contributions to the fight against bullying. Her latest song, Make It All Make Sense has been met with an outpouring of love from fans, and she is already working on new tracks that blend various sounds. Exciting collaborations are also on the horizon, promising new dimensions to her musical journey.
“I aim to keep pushing the limits of my music, delving into unfamiliar themes, and developing a deeper bond with the people who listen to it,” Ridi says. She also plans to expand Stop The B! to further its mission as a powerful anti-bullying platform. “I will take both paths—engineering and music—because why should women be expected to choose only one?”
Ridi Oswal’s story is one of resilience, creativity, and a relentless pursuit of her passions. Her journey serves as an inspiration to many, demonstrating that with determination and a deep connection to one’s roots, it is possible to make a lasting impact. As she continues to chart her path, her music and advocacy will undoubtedly inspire and uplift those who hear her voice.
QUICK TAKES:
- Music idols: Don’t have one. I like to listen to all different artists and genres. That’s what inspires me the most.
- The top song on your playlist right now is: Mocking Bird by Eminem. He’s such an awesome lyricist.
- Indian music you like: Rahat Fateh Ali Khan’s songs are my favorite Indian music style.
- Follow Ridi Oswal on Instagram.
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